ITV Social Purpose Impact Report 2023

SOCIAL Impact Report PURPOSE 2023 ITV Social Purpose Impact Report 2023 1

Contents Welcome 3 Five years of ITV’s Social Purpose Strategy 7 Mental Wellbeing 8 Climate Action 20 Diversity, Equity & Inclusion 35 Be琀琀er Futures 49 Awards 61 The Data 63 Watch our Social Purpose 2023 reel Fresh Cuts - Black in Fashion ITV Social Purpose Impact Report 2023 2

Welcome CEO Carolyn McCall on our Social Purpose strategy 昀椀ve years on In 2019 we set out a Social Purpose strategy across four focus areas: Better Health, Diversity, Equity and Inclusion, Climate Action and Giving Back. Each had clear targets and timeframes, helping us deliver our ambition to shape culture for good. 2023 sees us reach the major milestone of surpassing our five-year goal for Better Health. Our target was to encourage audiences to take over 200 million actions to support their mental or physical wellbeing. Through campaigns encouraging children to move more and eat better, and our flagship mental health campaign Britain Get Talking, I’m very pleased to announce that we have surpassed this target, hitting 249 million actions by the end of 2023. This year’s Britain Get Talking campaign in particular was a highlight, with over 1.2 million parents and their children taking part in our homework task. The task, set by schools across the country on World Mental Health Day, encouraged children to talk about what was on their minds. With increasing numbers of people living with mental ill health, particularly young people, our 2024 strategy will have a sharper focus on mental wellbeing, with Britain Get Talking continuing to take centre stage. ITV Social Purpose Impact Report 2023 33

Climate Action remains a priority across our whole organisation. For ITV that means ensuring we achieve Net Zero in how we make, broadcast and stream our shows, and using our reach to inform and inspire audiences to make greener choices. Through campaigns In 2023, this included increased encouraging engagement with our supply chain children to move to encourage everyone we work more and eat with to set Science Based Targets and measure their footprint as well better, and our as collaboration with our Studios flagship mental team around production innovation. health campaign We also focused on our internal Britain Get Talking, culture, encouraging colleagues to I’m very pleased to understand their role in the climate announce that we transition and work together to achieve our goals. Our first Climate have surpassed this Transition Plan is published alongside target, hitting 249 this report. million actions by ITV continues to grow our Diversity, the end of 2023.” Equity and Inclusion work, which aims to create and showcase content Big Brother by, with and for everyone, connecting and reflecting modern audiences. Our Giving Back activity in 2023 generation through a new strand continues to connect and engage We’ve championed diversity across continued with our biggest called Better Futures. We know audiences while shaping modern our biggest shows, introducing a fundraising event, Soccer Aid for that it’s harder than ever for young culture. While Climate Action and range of new voices on-screen and UNICEF. Since its launch in 2006, people to find the right opportunities Diversity, Equity and Inclusion off-screen, with initiatives like Fresh over £90 million has been raised for and that confidence in the future is underpin all of our work and are Cuts showcasing up-and-coming children across the world who need at an all-time low. We will continue important foundations for the black film-makers. We have also it most. We continued our Creative our work to support children future, our shift in focus towards created new opportunities for under- Access partnership matching internationally through Soccer Aid for Mental Wellbeing and Better represented groups at every level mentors from ITV with individuals UNICEF, promote healthy behaviours Futures addresses some of the to thrive in our business. Initiatives from underrepresented groups in the in children in the UK and continue to critical, timely issues that our include the Amplify senior leadership media industry, and are on track to support the next generation of talent society is facing. At ITV, we know programme and the ITV Academy, deliver 500 partnerships by 2025. to our industry through mentoring that as a growing force in content which launched a production finance and through the ITV Academy. and streaming, our influence and traineeship, a sports traineeship and As we move into our next strategy impact in these areas can and will oversaw the return of Original Voices period, our Giving Back work will It’s been a big five years and I’m grow too. to Coronation Street and Emmerdale. shift towards supporting the next proud of how ITV’s Social Purpose ITV Social Purpose Impact Report 2023 4

ITV’S SOCIAL PURPOSE Shaping Culture for Good ABOUT ITV’S SOCIAL PURPOSE ABOUT ITV ITV entertains and connects with millions Focus: ITV’s Social Purpose has four focus ITV is a vertically integrated producer, broadcaster of people in the UK and globally, reflecting areas which have been updated for 2024 and and streamer comprising ITV Studios and Media & and shaping culture and building brands with beyond: Mental Wellbeing, Diversity, Equity & Entertainment. brilliant content and creativity. Inclusion, Climate Action and Better Futures. ITV Studios is a scaled and global creator, owner and Reflecting and shaping the world we live in Cause: Our social cause is creating a culture distributor of high-quality TV content. It operates gives us a great opportunity: to change ITV for where we all do more to look after our mental in 13 countries, across 60+ labels and has a global the better, and to use our content and reach wellbeing, whether that be for audiences, our distribution network. It is diversified by genre, to inspire positive change in the wider world. industry or internally. geography and customer in the key creative markets around the world. ITV Studios is the largest producer On-screen and off-screen: Each of these areas in the UK, one of the largest unscripted producers in has both an external application – on-screen, the US and one of the top three in the majority of the and visible to and involving our audiences, remaining international markets in which it operates. and an internal application – off-screen, and involving our sites and workforce. Media & Entertainment is the largest commercial broadcaster and streamer in the UK, delivering Targets: Each area has ambitious targets. We unrivalled audience scale and reach. It distributes measure our progress against these targets content through ITVX, our free advertiser-funded through extensive research commissioned streaming service, and our free-to-air linear TV from YouGov and other partners, regular board- channels. ITVX also includes a subscription tier, ITVX level scrutiny of diversity and inclusion data Premium, which provides subscribers with all of ITVX’s alongside wide-scale data-gathering processes programming ad-free along with other exclusive content. for environmental data. We formally report our annual objectives, plans and progress to We reach nearly 37 million viewers every week through the management board four times a year and programming on our linear TV channels. ITVX has over annually to our PLC board. 40 million registered users and has had over 3 billion streams since its launch a year ago. ITVX includes the For information on our Environmental, livestream of all ITV’s linear TV channels, additional Social, Governance memberships, see page 62. themed channels (known as FAST channels), and a For more on ITV’s Social Purpose, including dedicated news section. This provides new opportunities policies and our materiality matrix, please for targeting specific Social Purpose content at go to itvplc.com/social-purpose discrete audiences, and is something we used to great effect around World Mental Health Day in October. ITV Social Purpose Impact Report 2023 5

OUR GOALS MENTAL WELLBEING CLIMATE ACTION DIVERSITY, EQUITY BETTER FUTURES Creating a culture Shows with the biggest & INCLUSION Supporting the next where we all do more impact on audiences Content by, with and for generation in our to look after our and the smallest everyone, connecting industry, across the UK mental wellbeing impact on the planet and reflecting and around the world modern audiences Audiences Net Zero Mainstream content Around the world Prompt action through Science Based decarbonisation Champion diversity with £80m Raise money to support content and campaigns by 2030 and 2050 Diversity Commissioning Fund children’s futures through Industry Circular Economy Creating opportunities Soccer Aid for UNICEF Work with partners to raise 90% waste reused or Create equitable opportunities Across the UK awareness and drive action recycled by 2030 across the industry Promote healthy Internal Supply Chain Inclusive culture behaviours in children Provide initiatives, events 100% sustainable by 2030 Create an inclusive culture at In the community and training to support Culture ITV and improve representation Mentor in the industry and colleague wellbeing Embed a culture of climate Accessibility volunteer time in the community action on-screen and off-screen Build accessibility and disability equity into everything we do ITV Social Purpose Impact Report 2023 6

FIVE YEARS OF BETTER HEALTH Our Goal Result 200 million actions to improve 249 million physical or mental health by the end of 2023 actions taken between 2019-2023 Britain Get Talking has become 13 million £132 million Nearly ½ the most actions worth of vegetables sold as a million children recognised taken to support mental wellbeing direct result of our Eat Them took part in the mental health campaign thanks to our What Gets You To Defeat Them campaign Daily Mile thanks to ITV in the UK Through campaign with CALM since it launched in 2019. Over £100 million of airtime invested in mental and physical health campaigns and content Watch our Five Years of Better Health video IITTV SV Soocciiaal Pl Puurrppoosse Ie Immppaacct Rt Reeppoorrt 2t 2002233 7

MENTAL WELLBEING Britain Get Talking – The Hardest Subject campaign ITV Social Purpose Impact Report 2023 8

Creating a culture where we all do more to look after our mental wellbeing CONTEXT Mental health declined to an all-time low in 2020 but numbers haven’t improved post- pandemic. In fact, one in five children and young people in England aged eight to 25 1 had a probable mental disorder in 2023 . The NHS advises we all look after our mental wellbeing, just as we look after physical health, so ITV used our platform and scale to encourage children and young people to proactively care for their mental wellbeing. We also looked closer to home to create more conversations across the media industry about how we represent mental health on screen and support participants and colleagues. OUR 2023 GOAL Britain Get Talking – The Hardest Subject campaign 200 million actions to improve mental or physical health by 2023 5-YEAR RESULTS 2023 RESULTS SUSTAINABLE 249 million 84 million DEVELOPMENT GOAL actions taken to improve mental and actions to support mental wellbeing physical health between 2019-2023 as a result of our campaigns IITTV SV Soocciiaal Pl Puurrppoosse Ie Immppaacct Rt Reeppoorrt 2t 2002233 99

For five years, Britain Get Talking has encouraged people EEnnccoouurragagiingng to connect with one another to improve their mental wellbeing. Supported by charities Mind, YoungMinds and SAMH in Scotland, the creative is developed by BRIBRITTAAININ ttoo Uncommon Creative Studios. GGEETT T TAALLKINKINGG THE CHALLENGE: The aftershocks of the pandemic, climate change, a cost-of-living crisis and troubling world events mean that school-age children are having to deal with more pressure and uncertainty than ever before. Mental health has declined in almost 2 40% of schoolchildren . In response, our campaigns in 2023 focused on encouraging young people to open up about any issues that might be troubling them. With support from our charity partners and a clinical child psychologist, we created an array of resources to help facilitate those trickier conversations. THE CAMPAIGNS: The Hardest Subject In September, we launched our most ambitious campaign to date, fronted by Ant & Dec and supported by over 30 famous faces. Recognising that educators are on the front line of a mental health crisis, the campaign encouraged schools up and down the country to set a different kind of homework ahead of World Mental Health Day on 10 October. Ant and Dec in The Hardest Subject Britain Get Talking campaign ITV Social Purpose Impact Report 2023 10

The homework task, designed in collaboration with a psychologist and the teaching community, encouraged young people to have a proper chat with an adult they trusted about the hardest RESULTS subject on their minds: what they were worried 7.2 million people about. The Britain Get Talking website provided started a conversation, a place to download resources for teachers, or had a better quality including an assembly video presented by Ant and conversation, with a Dec, and the homework task itself, as well as topic friend or family member guides and sources of more support for parents and carers. Over 1.2 million The marketing campaign was accompanied by took part in the an hour of special programming on ITV and STV homework task including a takeover of The Martin Lewis Money with a young person Show and a Tonight special featuring Good Morning 98% of schools Britain’s Susanna Reid reporting on the theme. said they would take part again Britain Get Talking – The Hardest Subject campaign Young people have to cope with a number of different pressures that maybe children of previous generations wouldn’t have had to cope with. To have Ant & Dec, two important figures in society, fronting this campaign, gives a real sense of momentum.” David Watson, Teacher Susanna Reid for A Tonight Special: Can Britain Get Talking? Britain Get Talking – The Hardest Subject campaign ITV Social Purpose Impact Report 2023 11

#NoSilencePlease Exam stress is one of the most pressing concerns for young people, so we launched our #NoSilencePlease campaign during Mental Health Awareness Week which coincided with exam season. The campaign encouraged conversations between children and their parents and carers by reinforcing the power of a proper chat to help make young people’s worries more manageable. A short promo showed a “No Silence Please: Exams in Progress” poster being put up on an exam hall door to remind audiences that they should be anything but silent when it came to talking about how they were feeling. Britain Get Talking – No Silence Please campaign Britain Get Singing Stars took to the stage in this festive extravaganza, which aired Christmas Eve on ITV1 and ITVX. Groups from Love Island, EastEnders, Coronation Street, The Masked Singer and Good Morning Britain sang for the superstar judging panel in a battle to win. The show, linked to our flagship initiative Britain Get Talking, was underpinned with a powerful message – that connecting with each other is crucial for mental wellbeing. It featured inspiring moments in which celebrities discussed their own experiences Coronation Street stars in Britain Get Singing with mental health issues. ITV Social Purpose Impact Report 2023 12

EEnnccoouurragagiingng y yoouungng ITV continued our partnership with mental health charity Campaign Against Living Miserably (CALM), ppeeooppllee t too t taakeke a actctionion:: with the aim of helping young people identify what works for them when they’re feeling low, and WHWHAATT GE GETTSS to take action when they need it. YYOUOU T THHRROUGOUGHH THE CAMPAIGN: What Gets You Through Setting out to challenge wellness stereotypes, the campaign reminded young people that their approach didn’t need to look like traditional ‘self-care’ to be good for their mental health. The advert prompted viewers to do what works for them when they are in a low mood. After seeing the campaign, one-third took a positive action. RESULTS 2.7 million people took action to care for their mental health What Gets You Through campaign, Bath ITV Social Purpose Impact Report 2023 13

COMBATING LONELINESS WITH GOOD MORNING BRITAIN Mental Now in its eighth year, 1 Million As well as supporting ITV’s Britain Minutes aims to encourage viewers Get Talking campaign, 1 Million to pledge their time to charities Minutes partners with charities that tackle the issues of loneliness. including Alzheimer’s Research UK, Since launching in 2016, a staggering Grief Encounter, Re-engage, Royal wellbeing on 672 million minutes of time have Voluntary Service, Home-Start been donated to charities in need UK and The Chatty Cafe Scheme. of volunteers who can connect with The campaign also collaborates those who feel alone. with ITV soaps Emmerdale and ITV DAYTIME Coronation Street. This year’s campaign featured an initiative in partnership with Tesco called Talking Tills, which RESULTS enabled shoppers to have a proper TACKLING MALE conversation during checkout, and Over 150 the Anti-Loneliness bus, which TABOOS AROUND travelled the country for people to million minutes TALKING WITH hop on board for a chat and a cuppa. were pledged to LOOSE MEN help people who In November, Loose are lonely, from Women launched over 75,000 people Loose Men’s “Half-Time Team Talk” ahead of International Men’s Day. Supported by mental health charity Mind, Half-Time Team Talk is all about tackling male mental health in the football arena. The aim is to make talking about mental health a regular fixture, and for fans to check in and connect with each other during half-time. Loose Men, Half Time Team talk 1 Million Minutes campaign ITV Social Purpose Impact Report 2023 14

To tackle the rise in online trolling, Tackling online ITV launched a new behaviour change campaign,“Would You Say It?”. Developed in partnership with The Cybersmile Foundation, trolling with our a nonprofit specialising in tackling all forms of abuse online, the campaign targeted people who pass off their hurtful comments as ‘banter’. WOULD YOU SAY IT? Through three creative executions developed by ITV Creative, unsuspecting social media users came face-to-face with the people at the receiving end of their hurtful comments. This invited the viewer to think twice about what they post through campaign the end line: “If you wouldn’t say it, don’t send it” RESULTS Over ¼ of 16-34 year olds (28%) said they plan to think twice before posting on other people’s social media posts as a result of seeing the campaign3 Would You Say It? campaign Would You Say It? campaign Would You Say It? campaign ITV Social Purpose Impact Report 2023 15

M Meennttal al HHeealaltthh SSTTORORYLYLIINNEESS ININ S SOOAAPSPS ITV soaps have continued to feature a range of mental health issues and conditions in their storylines. From Cathy’s premenstrual dysphoric disorder in Emmerdale to the effects of online trolling on teenagers, Gemma’s recurring battle with depression, and themes of addiction and relapse with Peter on Coronation Street. Research funded by ITV in collaboration with our charity partner Mind at the beginning of the year showed that after seeing storylines involving characters experiencing a mental health issue, one in five people felt encouraged to seek help from a medical professional for their own mental health4. Addiction storyline in Coronation Street ITV Social Purpose Impact Report 2023 16

Unwind with ITV is the UK’s only and readings of poetry and prose from some of dedicated daily mindfulness series, the UK’s best voice-over artists. Daily episodes Unwind were supported by regular new selections on available on both linear and ITVX. ITVX, creating ‘any time, any place’ access to mindfulness content for anyone that might The 2023 series featured more dramatic UK benefit from it. WITH ITV landscapes, a range of absorbing arts and crafts processes, and soothing animations designed to The series is produced by Plymouth-based support reflection. These were combined with Rock Oyster Media in collaboration with CALM. tips on relaxation from members of the public RESULTS 6.1m viewers in 2023 1.3m streaming hours on ITVX in 2023 We receive more letters and emails from viewers of Unwind than any other show we make. Letters are often handwritten, deeply personal, telling stories of people in need of comfort, escape or a moment of calm, who find just that in the landscapes or graphic worlds of Unwind.” Rock Oyster Media MD, David Nottage Unwind with ITV ITV Social Purpose Impact Report 2023 17

Mental wellbeing TRAINING PRACTITIONER PSYCHOLOGISTS TO SUPPORT PRODUCTIONS There is an increasing need for more OFF SCREEN trained psychologists to deliver high standards of duty of care in productions such as reality shows. So in 2023, in an industry first, ITV and the BBC partnered on a professional INSPIRING CONVERSATIONS development programme, approved ACROSS THE INDUSTRY: MENTAL by the British Psychological Society HEALTH IN THE MEDIA CONFERENCE (BPS), to encourage more trained In March we ran a series of four panel psychologists to work in television. events, bringing the industry together The training gave successful to open up a conversation about mental applicants an overview of the health. The conference was developed in broadcasting industry, and provided partnership with the Film and TV Charity, on-set visits to introduce them to Mind, YoungMinds, SAMH and CALM. the process of television production. Mental Health in the Media conference All successful applicants received The events shared best practice applied professional practice with and inspired tangible progress in the MENTAL WELLBEING FOR oversight by a consultant clinical treatment of mental health in the media, PROGRAMME PARTICIPANTS psychologist experienced in both on- and off-screen, including Great range of panellists ITV provides extensive welfare television productions. Psychologists duty of care for participants of shows; measures to support programme that successfully completed the how communications can encourage and issues covered. There participants before, during and programme have been added healthy attitudes and behaviours; were clear and actionable after filming. to ITV’s and the BBC’s pool of how media plays a role in shaping applications of what was approved experts eligible to support perceptions of mental health; and discussed for me and my In 2023, we launched a training module productions. Since its inception eight how we safeguard the mental health team and wider business.” for prospective participants of shows regulated practitioner psychologists of production teams and freelancers. made or broadcast by ITV. The module have been selected and trained. Feedback from a helps participants understand what The programme was devised by The events had 975 participants conference attendee they might need to deal with when consultant clinical psychologist across the four panels, including appearing on a programme, as well as Dr Matthew Gould for ITV and attendees from other broadcasters, providing support and advice about occupational psychologist Julie streamers, production companies, what to do as a result. Freeborn for the BBC. agencies and advertisers. ITV Social Purpose Impact Report 2023 18

COLLEAGUE WELLBEING Colleague wellbeing continues Christmas wreath-making, providing to be a major priority for ITV. opportunities for reflection and connection outside of the day job. At the beginning of the year we launched a new Employee We’ve also supported colleagues Assistance Programme (EAP) that with their financial wellbeing, which is now available to everyone at ITV, has a huge correlation with mental including the sizeable community of wellbeing. We provided all colleagues freelancers working on productions, with information on the sources of international colleagues and support that are available to them dependants too. We continue to from ITV – from immediate support promote the services provided by and ITV benefits to help them spend the EAP to ensure that all staff are less, including a new benefit helping aware of what they can access. employees consolidate high-cost debts into one lower interest rate Employees and their families also loan, to ways of saving more in the have access to Digital Health Services short term and for the longer term. provided by the Aviva Digicare+ app. The Close Brothers hosted a number This year the number of sessions of financial education webinars available through the service doubled including making the most of Save for mental health. Over 2,050 As You Earn contracts, remortgaging employees are registered, with 57% and buying your first home. of employees registering their family members on the app as well. ITV Feel Good continues to support WHAT’S NEXT FOR Terrarium making for colleagues as part of ITV Feel Good colleagues’ mental wellbeing with MENTAL WELLBEING regular online and on-demand workshops and webinars. These 2024 sees the start of our new strategy Alongside this we will continue to explore include Dr Julia Jones’ talk on tiny period, which is focused on mental wellbeing. opportunities to highlight mental health and habits that make a big difference to wellbeing across all our content, including your health and Dr Guy Meadows’ OUR 2023 GOAL partnership content. Through our new Head First session on sleep and menopause. Award, there will be £2 million worth of donated In response to colleague surveys, 20 million actions airtime offered up to brands that promote new workshops on understanding taken by the public to support their mental wellbeing through their advertising. overwhelm and burnout were mental wellbeing. introduced and taken up by over We’ll also continue to work with the wider media 100 colleagues with more live Our Britain Get Talking initiative will continue to industry to understand how ITV can play a role sessions planned in 2024. ITV Feel play a huge role in driving these actions, tackling in supporting mental wellbeing on productions Good also ran events including some of the timely and critical issues we all face. and, of course, within ITV for our colleagues. summer terrarium making and ITV Social Purpose Impact Report 2023 19

CLIMATE ACTION Fletchers’ Family Farm ITV Social Purpose Impact Report 2023 20

Shows with the biggest impact on audiences and the smallest impact on the planet We welcome the publication of CONTEXT the Transition Plan Taskforce As the impacts of climate change worsen and the transition to framework to help us shape a sustainable economy accelerates, it is increasingly important our transformation. The for companies to integrate climate action into their strategic momentum for climate action is growing in all parts of the decision making. business and we look forward to building on this progress Climate change touches all parts of ITV, from managing the impact of extreme weather in years to come, not only events on our productions to making sure we are able to meet our business objectives to meet our targets, but to while navigating a changing economy. This year ITV is publishing our initial Climate accelerate the transition Transition Plan alongside this report. Aligned with the Transition Plan Taskforce (TPT) across the creative industry framework, it provides full transparency on our plans to transform ITV to meet our ambitious targets while actively contributing to the transition to a more sustainable and wider society.” economy through our reach and influence. Jeremy Mathieu, Head of Sustainability OUR GOALS RESULTS Net Zero: 52% Reducing emissions we control by 46.2% and those we can Scope 1 & 2 emissions reduction compared to our baseline year influence by 28% by 2030, removing all emissions by 90% by 2050 17% 100% Scope 3 emissions reduction compared to our baseline year sustainable supply chain by 2030 29% Zero Waste of waste recycled by 2030 94% SUSTAINABLE 100% of UK programmes we produced/67% of DEVELOPMENT GOALS of the shows we produce and commission in the UK programmes we broadcast were albert certified are albert certified 6,561 Increase visibility colleagues completed Climate Action training and impact of Climate Action content on-screen IITTV SV Soocciiaal Pl Puurrppoosse Ie Immppaacct Rt Reeppoorrt 2t 2002233 2121

Our climate action programme is growing in ITV’s commitment impact every year, and while there is plenty more to tackling to do, we are proud to be making progress. CLIMATE CHANGE Internally, we are continuing to and Scope 3 (influenced by embed our Net Zero trajectory into ITV) emissions for 2023 were our decision-making processes and independently assured by ERM developing more granular action Certification and Verification plans for meeting our targets. Services Limited (ERM CVS). Externally, we are continuing to work closely with key industry Transparency stakeholders and our entire value We have published an updated chain to make progress sector-wide. Basis of Reporting document ENHANCING DATA QUALITY, for 2023 which offers a detailed description of our emissions BROADENING TARGETS, calculations and methodologies. AND IMPROVING REPORTING We continue to disclose to CDP Measuring the progress we are and this year achieved a B score. making on our climate strategy is Data quality dependent on the quality of the data that we gather. We are taking We are continually improving our the following actions to continue Scope 3 data quality. This year we A Year on Planet Earth to improve our confidence in the used more precise, company-level ITV has published a Climate Transition Plan figures that we report: data in our emissions calculations aligned with the UK’s Transition Plan Taskforce’s for 3.5%5 of our spend. By including Assurance our supply chain in our journey, we (TPT) framework setting out our plans for hope to speed up our transition to achieving our climate targets while achieving We are continuously improving Net Zero and help our suppliers our business goals, and accelerating the green the way our data is managed better understand their own carbon transition across the economy and society. and collected. Our Scope 1 and footprint. It is available at itvplc.com/social-purpose 2 (emissions controlled by ITV) ITV Social Purpose Impact Report 2023 22

Sustainability is a shared responsibility. Taking a fresh Our ambitious targets will only be achieved if we create a culture of climate action, where colleagues have the knowledge and approach to accountability to aid their decision-making. INNOVATION INCENTIVES CLIMATE ACTION In 2023, we launched an We have taken concrete steps internal campaign to cultivate to align business objectives a culture of Climate Action with our key sustainability within ITV. Our goal was to targets. To this end, the inspire innovative thinking, remuneration package of leading to a more engaged the Management Board is and upskilled workforce. linked to achieving these This campaign culminated targets. Senior leaders in an interactive Climate across the organisation also Action Showcase event have individual bonuses which travelled to our hub linked to specific climate sites around the UK. More action objectives, based on information on page 29. the action plans monitored by the CADG. This ensures GOVERNANCE that everyone at ITV is ITV has a robust Climate held accountable for their Action governance structure contribution to the company’s allowing coherence between progress against shared goals. top-down and bottom-up activity. Quarterly Climate ITV’s revolving credit facility Action Delivery Group arrangements are also linked (CADG) meetings ensure to our carbon emissions accountability from senior reduction performance. leadership, while our Green This means that as we stay Teams offer on-the-ground on track with our emissions opportunities to contribute for reduction – we can enjoy those who know their sector preferential rates that have a the best. direct positive financial impact on our operations. ITV’s Climate Action Showcase event ITV Social Purpose Impact Report 2023 23

Becoming a truly sustainable Collaborating across business requires collaboration with peers and others in the value chain. To contribute to a Net Zero media sector, we’re boundaries to shape engaging with suppliers (more information on page 26), broadcasters, streamers and production companies, as well as commercial partners, to share INDUSTRY SOLUTIONS knowledge and contribute to a coherent approach. Having been a founding member of the BAFTA albert initiative for sustainability in the TV industry over ten years ago, ITV actively participates in working groups to develop pan-industry solutions. As part of the Steering Group for the Ad Net Zero Project, ITV is joining brands, agencies and other commercial media owners to define the path towards a A combination of a technical toolkit sustainable advertising sector. and innovative research community, From using Adgreen on our short- Dimpact is the world’s leading form productions to sharing best authority on the carbon impact of practice on audience engagement digital media. ITV uses their tools and contributing to the development to better understand the hotspots of carbon calculators for media across our digital activities and inform channels, ITV is actively participating our approach to decarbonisation. in the transformation of the sector. In 2023, ITV was recognised with three awards at the Campaign Ad Net Zero Awards, notably the Grand Prix for the collaboration between Love Island and eBay A Year on Planet Earth to promote pre-loved fashion, and the award for Most Sustainable Media Owner. ITV Social Purpose Impact Report 2023 24

Net ZERO RESULTS 69% of our electricity comes from renewable energy Virtual production on Emmerdale REDUCING OUR SCOPE 1 AND 2 EMISSIONS REDUCING OUR SCOPE 3 EMISSIONS (CONTROLLED BY ITV) (INFLUENCED BY ITV) ITV’s Scope 1 and 2 emissions are decreasing Our Scope 3 footprint has decreased by 17% this Purchased Goods and Services are the largest on track with our targets, with a 52% reduction year compared to our baseline year. Alongside contributor to ITV’s Scope 3 emissions, with 65% compared to our baseline year. Our market-based continuing engagement with our suppliers to gain of these coming from our productions. We are Scope 2 figures have reduced by 28% since their more company-level carbon data year-on-year, tackling this contribution to our footprint using spike in 2022 arising from limited evidence around we are also working with our biggest suppliers on albert certification and working with broadcasting renewable energy sources for several sites at the developing the methodologies towards product or peers to make a sector-wide change. Our time. Our Workplace Services team have driven the service-level data. procurement teams are working to bring the most reduction in our Scope 1 and 2 emissions this year, material suppliers on our sustainability journey. with energy-efficiency measures in our hub sites, Business Travel emissions have increased by 13% including LED lighting, motion sensors and solar compared to 2022, however remain below the pre- Content delivery emissions encompass both energy generation. COVID-19 pandemic levels with a 45% reduction linear television broadcasting and streaming compared to 2019. ITV is introducing climate activities. We are closely monitoring the effect In 2023 we improved the quality of the evidence we action prompts to its central booking system, to that the growth of digital streaming will have on have for renewable energy in our offices, and we encourage colleagues to choose lower emission our emissions. We also work with our key suppliers will use 2024 to bridge the gap between our current travel where possible. to ensure they can continually improve the data we figure and our 2025 target of 100% renewable energy. collect around content delivery. ITV Social Purpose Impact Report 2023 25

Supply chain ENGAGEMENT 80% of ITV’s emissions sit within our supply chain, making our suppliers critical to our decarbonisation plan. This is why we make every effort to include them on our journey. ENGAGING WITH KEY SUPPLIERS In 2023, we expanded our supplier engagement programme by inviting over 250 suppliers to submit climate-related information to the Carbon Disclosure Project (CDP). Our response rate to CDP increased from around 50% to around 60% and we are seeing good progress by many of our key suppliers. We continue to collaborate with our UK broadcasting peers to engage our shared supply chains. In 2023, we jointly engaged targeted supplier groups to help accelerate their sustainability maturity. In 2024, we will continue with our targeted engagement approach and look to provide more support for SMEs in our supply chain. EMBEDDING SUSTAINABILITY INTO OUR PROCUREMENT PROCESSES Sustainability is embedded into our procurement processes and contracting terms, with 20% of the selection criteria for key contracts dedicated to Social Purpose. We are also considering sustainability earlier in projects by incorporating sustainability considerations into project design. This progress means supplier selection and investment decisions Battery Generator are increasingly being influenced by sustainability factors. ITV Social Purpose Impact Report 2023 26

Emmerdale Prop Auction Emmerdale’s art department has Zero been looking at the props they use, cutting down on waste, and increasing recycling and reselling. At the beginning of 2023, Emmerdale WASTE launched a Prop Auction which was rolled out across the entire Yorkshire site, with colleagues able to bid on as-seen-on-screen props, including everything from mugs to IMPROVING OUR DATA QUALITY sofas. Anything that was not sold Achieving our ambition of becoming was given to charity and proceeds a zero waste business starts with were donated to a regional charity, better understanding our sources of to support the communities around waste. Capturing accurate data for Leeds and Yorkshire. all activities that generate waste is challenging. Our Workplace Services team closely monitor office waste and our technology teams partner Emmerdale prop auction with refurbishment companies to ensure that no waste goes to landfill. News Office Refurbishment Our next step is to focus on TV ITV’s Millbank office houses both our production waste. political and weather teams. With BUILDING A CIRCULAR ECONOMY an office refresh scheduled for 2023 and ITV colleagues relocating from Our priority in 2023 was to identify Grays Inn Road to White City, the opportunities to foster a more News Team seized the opportunity circular economy, implementing to reduce waste and save costs by new projects to reduce consumption reusing floor tiles and office furniture through innovative design, that were made redundant in the repurposing of materials, and the move. This sustainable initiative not recycling of anything that couldn’t only saved money on the Milbank be reused. refurbishment but also helped towards our reuse targets. ITV Millbank ITV Social Purpose Impact Report 2023 27

Interview with TIM GUILDER, HEAD OF PRODUCTION TECHNOLOGY What is your standout achievement within Can you describe the Studios technology? sustainability journey Starlink was a stand-out project, and, in turn, more sustainable as it all surprised by the differences that can winning awards both internally and fits in a back-pack. It no longer needs be made beyond sustainability – both that ITV Studios has been externally. Replacing big satellite to be near a mains outlet either – practically and commercially. on over the past year? dishes, the Starlink technology has flight-safe batteries and a foldaway 2023 was a year of increased been used to allow live content to solar panel can keep the system Our Global Innovation Hub promotes information sharing and collaborating be streamed back for contribution, running off-grid for many hours. cross-territory engagement and with our Studios colleagues, both in and giving production teams access often, a cross-pollination of ideas the UK and internationally. Through to tools, email and file transfer What are some of the and results. For instance, in areas the ITV Studios Green Team and the workflows whilst in the field. As a challenges you face? outside of connectivity, recent Global Innovations Hub sessions, we new technology, it had to be tested experiments with LED lighting and have all been exchanging ideas on in many environments to prove its We’re all creatures of habit and battery power on a shoot showed ways we could be more sustainable. performance. It ended up a game- deviating from a ‘well-trodden path’ that energy consumption was much It begins with everyone being more changer for news gathering, filming in can be a tough sell in any occupation. lower than originally estimated, mindful of their carbon footprint. extreme conditions or just very remote So, once we have a tangible example proving that alternative energy We have started to put some of the locations, providing connectivity in of a new method or technology, we sources can be relied upon. The main concepts into practice – using cleaner, areas where a fibre connection has make it our mission to publicise and goals are to remove any risk through quieter energy sources on shoots and been delayed and/or a cellular signal circulate the newfound knowledge in-parallel experimentation, build up smaller, lighter equipment that doesn’t is poor. It’s more user-friendly than around the Production Teams, those case studies and to never stop need so much power in the first place. historical Satellite kits, more compact many of which have been pleasantly challenging how we do things. ITV Social Purpose Impact Report 2023 28

Think Innovation, THINK CLIMATE ACTION SHAPING OUR OWN CULTURE FOR GOOD This year, we focussed on doing more to engage colleagues with climate action. In November, we ran a number of initiatives under the banner of “Think Innovation, Think Climate Action” to inspire colleagues with success stories from across ITV and encourage them to get involved. From a new newsletter to a CEO vodcast, as well as a competition to have your sustainable idea featured on This Morning, colleagues had lots of MIPCOM opportunities to understand more about ITV’s ambitions. The pinnacle of this push was a Climate Innovation Showcase – an interactive exhibition MIPCOM that included presenting the weather with expert RESULTS MIPCOM is the world’s largest advice and information about extreme weather Over 350 content selling market, where ITV from our weather presenters, learning more about invites customers and guests to the renewable energy through a battery-powered colleagues ITV Studios House to showcase new popcorn machine and stepping into a cardboard attended content. This year, sustainability was version of the I’m A Celeb jungle to inspire new the Climate a top priority in the planning process. thinking on set building. Innovation The team used reusable furnishings Showcase across and interiors, reduced the number of Beyond this, we refreshed our mandatory Climate our Leeds, printed artwork pieces, eliminated Action training module for all colleagues, using London and buffet catering and reused or recycled talent and recent case studies to bring to life Manchester sites shipping containers from the previous climate science fundamentals, what the solutions 75% said year. Additionally, ITV reduced the look like, what ITV is doing and what they can do they learnt number of colleagues travelling to to contribute. Over 90% of colleagues completed something new Cannes from 120 to 49. Working with the training. about climate ISLA Trace, our events team plans I’m A Celebrity Get Me Out of Here cardboard set action at ITV to measure the impacts of each event, and continue striving to be consciously creative in the future. ITV Social Purpose Impact Report 2023 29

BAFTA’S ALBERT CERTIFICATION 94% of the shows we produced achieved sustainability certification in 2023, as did 67% of the programmes we broadcast. While this continues to help reduce our overall footprint and drive the wider industry forward, we still have work to do to reach 100% of all shows. ITVS Norway has been working hard to raise Our albert certification targets are focused on UK awareness about the environment. Earning the productions, but we are working to expand the use albert certification shows that our efforts to of albert, and equivalent certification standards, incorporate sustainability into our operations across our international ITVS productions. are paying off, and we’re determined to continue making conscious choices that benefit both our ITV Studios Norway celebrated their first albert business and the environment.” certification by getting together as a team, May-Linn Saltnes Hansen, Production Manager and even had some green-themed cupcakes. PRODUCTION INNOVATION Innovation is at the core of any creative industry and production is no exception. In order to come up with the biggest and best shows we foster a culture of change and experimentation. Virtual Sets The ITV Sport team commissioned a virtual studio design as a back-up during the FIFA World Cup in 2022 in case they were unable to travel to Qatar at the last minute. The virtual option avoided waste on any physical set build that then wouldn’t be used. The virtual set was then used for the Six Nations, Women’s Football World Cup and the Rugby World Cup 2023, saving on three physical set builds. This impressive 360-degree studio offers new creative opportunities, while saving money and reducing our carbon footprint. 2023 FIFA Women’s World Cup virtual set ITV Social Purpose Impact Report 2023 30

Engaging audiences THROUGH OUR CONTENT CLIMATE CONTENT PLEDGE Along with 11 other broadcasters, ITV’S CLIMATE ITV initiated and signed the Climate CONTENT Content Pledge at COP26 in COMMITMENT November 2021, committing to doing ITV will use our more to reach and engage audiences huge reach and with climate action content. This world-class talent year we have continued to embed to make relatable, ambitious and impactful climate entertaining and and nature positive content in our inspiring content programmes to tell the story of that helps audiences climate change and inspire people understand the need with solutions. for climate action, COMMISSIONING GREEN TEAM how it is relevant to Our cross-genre Commissioning our lives and how we Green Team continues to meet can all be part of the regularly to discuss ideas around solution. creatively integrating climate content We will report on the into our shows, while also working issues, normalise closely with production companies sustainable choices to ensure mutual understanding of and tell optimistic the desired output. Using a bespoke stories of change. climate action content tracker, We will embed commissioners monitor the types climate and nature- of climate-related themes that are positive content being integrated. This also enables across all genres, them to ensure we experiment for all audiences. with a varied range of content, and encourages the sharing of ideas After the Flood across genres. ITV Social Purpose Impact Report 2023 31

ADVERTISERS AND PARTNERSHIPS With the Love Island and eBay partnership going from strength to strength, ITV has continued our celebration of pre-loved fashion in 2023 as Vinted, the online marketplace for buying and selling second-hand clothing, became the headline sponsor for the relaunch of Big Brother. In 2023, ITV Commercial, in partnership with research agency System 1, published the ‘Greenprint’ research, on effective sustainability messages in advertising. The research spotlights the need to allow the conversation around climate change to feel more natural and to suggest rather than shout about the topic. THE POWER OF CLIMATE ACTION STORYTELLING In October, CEOs from ITV, BBC, Channel 4 Paramount, Sky and STV, in collaboration with Chatham House, convened an event about inspiring climate action through storytelling. 80 CEOs from across food, energy, FMCG, broadcasting and transport came together to discuss what climate-related stories need to be told and spark connections for the radical Big Brother is one of the collaboration needed to address climate and biggest, best-loved and systems change at scale. The event was kicked-off most iconic shows on TV and with an in-person fireside chat with Bill Gates, we knew we were offering Co-chair of the Bill & Melinda Gates Foundation advertisers an unparalleled and Founder of Breakthrough Energy and opportunity to be part of TerraPower Dr Hannah Ritchie, Senior Researcher and the Head of Research at Our World in Data. the brand-new series. I’m thrilled that Vinted grew their exposure through our headline sponsorship and showcased the power of pre-loved fashion to viewers.” Bhavit Chandrani, Director Digital & Creative Partnerships ITV Social Purpose Impact Report 2023 32

Weaving sustainability content TYPES OF PROGRAMMING across all ITV Racing, York Dante Tonight’s Christmas Special Emmerdale Sustainability Tonight investigated Nicola reveals the consultant, Ruth delivery companies’ new bus shelter Dancer, explained supply chains, made with wood York’s plans to including the from the storm. enhance biodiversity electric logistics in the area around which are beneficial York Dante Racing. to the environment and customers. The Masked Singer Married at First Sight Netherlands Lorraine The Masked Singer ITV Studios Daytime explores featured a brand Netherlands everything from new recycling normalised small changes bin character, electric vehicle to our diets to ‘Rubbish’. use in Married protecting the at First Sight. biodiversity of our planet. Joanna Lumley’s Spice Trail Adventure The Olivier Awards 2023 Big Beasts Joanna Lumley The awards went We followed the explores the green with a compelling lives cultural and reusable green of Big Beasts climate impacts carpet, sustainable in their natural of primary spice- menu choices and habitats, and rich regions and a renewable energy explored the their trade routes. supplier. challenges they face. ITV Social Purpose Impact Report 2023 33

BBIODIIODIVVEERRSSIITTYY DEFINING OUR APPROACH AND DRIVING CHANGE WHERE POSSIBLE While ITV is in the early stages of its nature- positive journey, we recognise the severity of the biodiversity crisis and the role of nature in our content and production processes. We are educating our colleagues on the significance of biodiversity and continue to collaborate with the BAFTA albert biodiversity working group to establish an industry standard for television production. Our CFO/COO is responsible for our overall sustainability activity, which includes biodiversity-related matters, and our existing climate action governance will now also include nature. ITV Leeds LEEDS BIODIVERSITY PROJECT PREPARING TO MEET THE TASKFORCE The Leeds Biodiversity project is a great example FOR NATURE-RELATED FINANCIAL of the work already being done to protect DISCLOSURE (TNFD) STANDARD biodiversity and nature at ITV. There was concrete ITV has started an initial scoping exercise hardstanding that was deteriorating by a stage- for a nature-positive strategy. While a door entrance in Leeds, so rather than use more thorough assessment of our nature related concrete to replace it, our Workplace Services dependencies, risks and opportunities will team planted a wild flower meadow with a small be undertaken within the next 24 months, pond and seating. On top of this, the team also we have started reviewing all the significant installed a giant bug house that doubles as a bike ways we can start to bring nature awareness shed, with a green roof on top. into our ways of working, including through our production practices, supply chain engagement and office improvements. ITV Leeds ITV Social Purpose Impact Report 2023 34

DIVERSITY, EQUITY & INCLUSION The Bay ITV Social Purpose Impact Report 2023 35

Content by, with and for everyone, connecting and re昀氀ecting modern audiences CONTEXT As a producer, broadcaster and streamer, we recognise the power and reach of our programming and the impact we can have on society. Diversity, equity and inclusion (DEI) are fundamental to our work at ITV. MAINSTREAM CREATING INCLUSIVE CONTENT OPPORTUNITIES CULTURE We champion We create equitable We each play our part diversity through our opportunities for to create an inclusive mainstream content people at ITV and culture at ITV across the industry ACCESSIBILITY AND DISABILITY EQUITY This is built into everything we do at ITV, including our programmes, processes and places RESULTS Invested £22.8 million of our 11 Deaf, Disabled and Neurodivergent Diversity Commissioning Fund, colleagues took part in Amplify, our reaching £54.2 million over two senior leadership programme years (2022-23) ITV Studios hired our first in-house 62 diverse creatives stepped up Access Coordinator ITV colleagues at Pride in London into more senior production roles Colleague networks continue to SUSTAINABLE in 2023, totalling 185 over three grow, reaching over 3000 members years of Step Up 60 DEVELOPMENT GOALS 21 up-and-coming diverse Over 450 colleagues completed writers took part in our writers’ DEI training, with over 180 Senior initiatives Leaders and Managers trained outside of the UK IITTV SV Soocciiaal Pl Puurrppoosse Ie Immppaacct Rt Reeppoorrt 2t 2002233 3636

2025 REPRESENTATION TARGETS Improve representation in ITV’s workforce, on-screen and off-screen by the end of 2025. DISABILITY CLASS ETHNICITY GENDER LGBTQ+ 12% Deaf, Disabled, 33% from working- 20% People of Colour 50% Women 7% Lesbian, Neurodivergent, or class backgrounds at the ‘All colleagues’ Gay, Bisexual, with a long-term level at ITV. 15% Transgender or health condition People of Colour at Queer senior levels We take a data-driven approach to our Diversity Equity and Inclusion (DEI) work at ITV and have measured tangible improvements over the last three years towards all of our 2025 target areas at the ‘All colleagues’ level. In 2023, at an ‘All colleagues’ and ‘Manager’ level, we have already exceeded many of our 2025 representation targets (see page 66 for more). Our 2023 diversity data campaign was successful in increasing the proportion of colleagues sharing their data to 82%. While this has given us a clearer picture of our workforce, it has also resulted in an increase in the proportion of colleagues from professional backgrounds and a decrease in those from working class backgrounds, which is below our target across all levels. At senior levels, progress towards our targets has been slower, however we have made improvements overall. We strengthened our focus on senior representation, particularly for Deaf, Disabled and Neurodivergent colleagues and People of Colour. We also updated our definitions of Managers and Senior Leaders to better reflect our business and to follow Ofcom’s new guidance. In 2024, we will continue to work to improve representation in ITV’s workforce, on and off-screen, sharpening our focus on Deaf, Disabled and Neurodivergent leads on-screen. We will also maintain our focus on representation at senior levels where we have further to improve across all characteristic. See page 42 for more. Fresh Cuts – Black Boys Can Cry IITTV SV Soocciiaal Pl Puurrppoosse Ie Immppaacct Rt Reeppoorrt 2t 2002233 3737

Mainstream It’s always been a dream of mine to have my own food travelogue so I’m gassed to finally be able to announce this new show! I’m also excited that this series is a co-pro with my own CONTENT production label Big Productions and TwoFour.” Big Zuu Since launching our Diversity of diverse-led production companies including Commissioning Fund, we have Distant Voices Group, Douglas Road Productions, Flicker Productions, Fuuse Films, Greenacre Films, commissioned more diverse Noho Film and Television, Tall Story Pictures, creators, companies and content. TriForce Productions, and Whisper. DIVERSITY COMMISSIONING FUND We use our £500k Development Fund to help In 2022, we launched ITV’s Diversity develop people and ideas that can qualify for the Commissioning Fund (DCF), ring-fencing £80 Diversity Commissioning Fund. We have spent million of ITV’s content commissioning budget £392k so far, and have funded the development over three years: 2022-24. We’re expanding whose of over 30 projects including the pilot of Big stories we tell and who gets opportunities in TV Zuu’s 12 Dishes in 12 Hours leading to it being production, to achieve racial and disability equity. commissioned for a series. Beyond these funds, we made strong improvements Big Zuu’s 12 Dishes in 12 Hours We increased our commissioning spend with in our shows. For example Maya Jama and AJ diverse-led production companies by more than Odudu now present two of our biggest hits, Love 50% in the first year of our fund compared to the Island and Big Brother respectively. ITV Studios year before (2021). continues to make great diverse content like I To date (2022-23), we have invested £54.2 million Kissed A Boy, the UK’s first dating show for gay men. of the DCF, including £41.1 million with diverse-led Our Diversity Commissioning Fund criteria production companies. This includes £31.4 million include requirements around company ownership in 2022 (£21.8 million with diverse-led production or leadership, creative leadership, stories and companies) and £22.8 million in 2023 (£19.3 million portrayal on-screen, or salary spend off-screen. with diverse-led production companies). For more information, visit our Diversity, Equity As well as creating new content, the fund helped us and Inclusion website. continue investing in shows like Sorry, I Didn’t Know The breakdown of spend with diverse-led production companies includes (made by Triforce Productions), which returned for some co-productions. The 2022 figures above include a correction to figures in ITV’s Social Purpose Impact Report 2022. a fourth series in 2023. We commissioned a range I Kissed A Boy ITV Social Purpose Impact Report 2023 38

WE CONNECT AND REFLECT SOCIETY THROUGH OUR DIVERSITY COMMISSIONING FUND PROGRAMMES Three Little Birds Ellie Simmonds: Count Abdulla Riches A period drama from Sir Lenny Henry, Finding my Secret Family A horror comedy from Kaamil Shah A family drama written and directed inspired by his mother’s experience This documentary follows Gold medal- about a British-Pakistani doctor by Abby Ajayi about the wealthy of arriving in Britain in the 1950s as winning Paralympian Ellie Simmonds struggling as a new vampire in his Richards family and their battle over part of the Windrush generation. searching for her birth mother. Muslim community. a cosmetic empire. For Crown and Country Our NHS with Dr Zoe Williams Black Boys Can Cry Black in Fashion Documentary directed by Jordan Directed by Archie Onobu, in this with Alex Beresford Directed by Salomé-Dior Williams, Thomas highlighting and uncovering documentary Dr Zoe Williams Directed by Jessicah North, Alex this is an exploration of the the historical contribution of Black celebrates 75 years of the NHS Beresford explores a mental health contribution of Black culture and servicemen and women in the British by meeting four pioneering Black crisis among Black British men, why design to mainstream British fashion Armed Forces. doctors who are shaking up the being Black, male and British is so from the street to the club and the world of medicine. damaging, and how to help them. catwalk. ITV Social Purpose Impact Report 2023 39

We work to create equitable opportunities Creating for people at ITV and across the industry, including developing underrepresented creatives to build a diverse pipeline of talent. OPPORTUNITIES We continue to ask every programme maker we commission to embed DEI in their production by applying our Production Principles. FRESH CUTS In 2023, we brought back Fresh Cuts for a second year. This is an initiative to support up-and-coming Black filmmakers to direct their first film for ITV as part of Black History Month. Directors Jordan Thomas, Salomé-Dior Williams, Jessicah North and Archie Onobu all debuted documentary features in October, alongside a one-off interview segment promoting Black talent in the TV industry – Breaking Through with Zeze Millz. TELLING A WIDER RANGE OF STORIES We ran a range of initiatives for 21 promising diverse writers using our £500,000 Diversity Development Fund. This funding helps the writers secure early career commissions and broadcasting credits. Disabled Writers in Development with Tall Story Pictures Supporting four Disabled writers as they each develop an idea, write their script and pitch it to ITV’s Head of Drama Writers in Residence in partnership with 5 Acts Supporting underrepresented writers to develop original ideas Working on Piglets is an absolutely over two years Fresh cuts screening at BAFTA awe-inspiring experience. I listen a lot, learn a lot and laugh a lot with the aim Comedy Writers Initiative of leaving a small impression of my own A writing and development opportunity on new comedy Piglets on the show” Entertainment Writers Initiative Omar Khan, Comedy Writer Participant and Collaborating with diverse writers on a new entertainment format writer for Piglets ITV Social Purpose Impact Report 2023 40

EMBEDDING DEI AND ENABLING PROGRESSION We run a range of initiatives to improve diversity on and People of Colour and Deaf, Disabled, off-screen and help people progress in their careers. or Neurodivergent leaders. ITV’s Step Up 60 programme continues to provide Off-screen we’ve also seen all of our hair stylists opportunities for People of Colour and Deaf, on Coronation Street and Emmerdale complete Amplify was a great way Disabled and Neurodivergent people to step up inclusive hair workshops on treating and styling to get one-to-one time into more senior production roles across various Afro, Curly and Textured Hair. with commissioners and shows, including Ant and Dec’s Saturday Night a real insight into the Takeaway and Vera. Over its three years, we have ITV Academy ran initiatives to increase opportunities at ITV. The created 185 opportunities (including 62 in 2023). representation including Original Voices, which Participants stepped up into a variety of roles enables underrepresented writers to work on development funding including Directors, Producers and Researchers. Emmerdale or Coronation Street. Inclusive helped us secure access production companies, Signpost Productions and to a killer cast and get We used the Diversity Development Fund to launch Beacon Films, offer courses for Deaf, Disabled them on a character initiatives like Amplify: The Companies, which and Neurodivergent people. See page 53 for sizzle tape ready to pitch. champions 10 production companies owned by more information about ITV Academy. Amplify has been a great platform in building a lasting and valuable relationship with ITV.” Ché Chumber and Anton Inwood, Acclaimed Content, participants in Amplify: The Companies Step Up 60 was such a pivotal experience for my career in TV as a Director. It has equipped me with the fundamental tools and confidence I need to further myself in the industry.” Charlene Wango, Step Up 60 participant on Rivals Step Up 60 Step Up 60 ITV Social Purpose Impact Report 2023 41

Inclusive CULTURE Our brilliant colleagues, networks and collaborators help shape an inclusive culture at ITV. At ITV, we want to ensure all voices are represented through equitable hiring and promotion practices. We champion a culture where everyone can be themselves and receive the support they need to thrive. To support the implementation of our Diversity Acceleration Plan, we have a Cultural Advisory Council that is now in its third year. These independent external advisers, from a range of industries, advise and challenge us on our Amplify 2.0 DEI plans. We continue to provide tools, training and guidance In our inaugural line manager survey, 85% of If I had my doubts about the to help colleagues create an inclusive culture. We colleagues agreed that their managers build an seriousness of ITV’s commitment trained over 450 colleagues through a range of DEI inclusive team environment. In 2024, we will work to representing Britain’s diversity, workshops in 2023 and some colleagues took part to improve the experiences of Black, Mixed Race/ inside and out, at every level of in multiple courses. Workshops included: Creating Dual Heritage and other minority ethnic colleagues the organisation, then the sheer Disability Inclusion, Deaf Awareness, Global DEI as ITV’s engagement and culture survey found that amount of effort, resources and, training, Inclusive Leader, Inclusive Hiring, and these groups feel less included. We are working yes, love, that went into Amplify Race Fluency. with an external facilitator to tailor interventions 2.0 dispelled them entirely.” to improve the experience of these colleagues. Sameer Modha, Amplify participant ITV Social Purpose Impact Report 2023 42

Following the success of Amplify, our senior leadership programme for 17 People of Colour, we brought this back in 2023. This time the programme supercharged the leadership potential of 11 Deaf, Disabled and Neurodivergent colleagues. The programme involved coaching, leadership sessions and individual sponsorship by ITV’s Management Board. Last year’s Amplifiers all continue to excel; participants include Sonny Hanley, promoted to Director of ITV Academy, Enita Kang, now Chief of Staff in the CEO Office, and Priya Singh, promoted to Director of Operations, Commissioning and Content. To enable and encourage colleagues to be as inclusive as possible, we offer various guides, resources and opportunities. This includes our Inclusive Language Guide, an internal tool to create a shared way to communicate inclusively, co-created with our colleague networks, industry experts and Cultural Advisory Council. Colleagues have accessed the guide over 3,000 times in 2023. We also released our new Event Inclusion and Access Guidelines, which help ITV, our partners, and suppliers make our biggest events inclusive and accessible. Amplify 2.0 ITV CYMRU WALES GROWS ITS PARTNERSHIP WITH MENCAP ITV Cymru Wales continued to grow its partnership with UK learning disability charity, Mencap. Launched in January 2022, the partnership aims to find media opportunities and build confidence for those with a learning disability. They took the partnership to the next level and offered a six- I truly feel that my time at ITV Cymru Wales has week secondment to Sara Pickard, who has Down helped ITV staff see me as Sara, and not just my syndrome and works for Mencap Cymru as an learning disability. Hopefully, this will lead to more engagement officer. Sara fronted her own news package, co-presented political programme Sharp fantastic opportunities for people like me to work in End, danced with Ed Balls, and helped the team to the media both behind and in front of the camera.” understand what kinds of support a colleague with ITV Cymru Wales and Mencap Sara Pickard, Engagement Officer, Mencap Cymru a learning disability might need. ITV Social Purpose Impact Report 2023 43

Accessibility underpins everything we do. We want to Accessibility ensure that we build accessibility into our productions and Disability and content from the start of our processes. EQUITY This role is an opportunity to trailblaze and innovate our productions and elevate the amount of Deaf, Disabled In 2023 ITV Studios hired our first The relaunch of Big Brother on ITV and Neurodivergent talent in-house Accessibility Coordinator came with a unique opportunity to we see on and off-screen who embeds accessibility in build a brand new, state of the art, and inspire the next productions across all our in-house fully accessible house within one of generation of TV makers drama labels, enabling adjustments the UK’s newest and most socially and watchers.” so the cast and crew can do their conscious production facilities. It best work. We’ve continued to create was designed to be fully inclusive Bethany Matthews, ITV Studios audio descriptions of contributors from the start. Once the show Drama Accessibility Coordinator and characters for our mainstream was cast, producers worked with content, such as Nolly and accessibility consultants to fully Love Island. understand each individual’s specific requirements and where necessary, In May, ITV Access Services and further adapt the house to make Signpost Productions came together living in it a seamless experience for to ensure that the King’s Coronation every housemate. was the most accessible live event ITV has ever produced. This included ITV’s commitment to accessibility building a world-first solution and disability equity is reflected in to deliver live audio description our membership of the TV Access within the main ITV1 broadcast, Project (TAP), a joint initiative adding audio describers to provide created by ten of the UK’s main real-time insights and British Sign broadcasters and streamers. We Language translation being available are collaborating with the alliance to throughout the ceremony on ITV3 – embed accessibility and achieve full all delivered alongside live subtitles. inclusion for Disabled people by 2030. ITV Able Network event ITV Social Purpose Impact Report 2023 44

THE ‘COST OF BREATHING CRISIS’ In May, ITV partnered with Scope to create a campaign highlighting the devastating impact that the increasing cost of living is having on the lives of Disabled people. The “Cost of Breathing Crisis” campaign showed how many Disabled people need to use more energy to power essential and lifesaving equipment such as wheelchairs, hoists, communication devices and ventilators. The campaign aimed to ensure Disabled people and their families knew that Scope was there to help and ITV gifted the creative idea and airtime to Scope. The advert was created with accessibility at the forefront, including having a BSL (British Sign Language) interpreter available on set, providing bespoke transport according to each actor’s needs and ensuring the ad itself was fully accessible with captions and the option of audio description. The Cost of Breathing Crisis campaign LOOSE WOMEN NON-VISIBLE DISABILITY PANEL Loose Women hosted their first ever non-visible disability panel to tackle the stigmas surrounding non- visible disabilities and spotlight the challenges faced by the one in seven neurodivergent people in the UK. Guest panellists included Christine McGuinness, Nadia Sawalha, Denise Welch and Judi Love, all of whom are living with non-visible disabilities including autism, ADHD and dyslexia. Loose Women ITV Social Purpose Impact Report 2023 45

DDEEI iI in on ouurr IINNTTEERNARNATTIIOONALNAL SSTTUUDDIIOSOS ITV Studios is a global creator, producer and distributor working across 13 countries. ITV’s DEI team has been working with leaders in ITV Studios since 2021. Building on our work in 2022 to co-develop, launch and roll out our global DEI strategy, in 2023 we launched bespoke DEI training for over 180 global senior leaders and managers across Australia, Germany and the Netherlands. Results showed improved understanding, awareness and confidence In our quest to create a more Nata per te across all locations. inclusive workplace, I’m After the training, colleagues developed local action plans immensely proud of our shared to implement ITV’s DEI strategy. In the Netherlands, Dutch commitment to celebrate colleagues ran a workshop to suggest and prioritise DEI diversity both on and off activities. Actions include starting colleague networks, screen. Through training, offering flexible holidays and launching Disability Access we’ve opened our eyes to new Passports. In 2024, we’re launching mandatory DEI training perspectives, fueling an energy globally for all colleagues. that drives us to make our office On-screen, we continue to champion diversity through our an even better place to work.” global content. Nata Per Te (Born for You) in Italy is based on Cathalijn Snijders, Head of Erotic Stories a true story following Luca, a single gay man, on his journey to Communications, Global adopt Alba, a young girl with Down’s syndrome. Erotic Stories is Partnerships, ITV Studios, an Australian series with a diverse cast that explores sex and Netherlands intimacy; it won the Well Screen Production of the Year Award. ITV Social Purpose Impact Report 2023 46

ITV Balance continues to support, educate and empower ITV colleagues around the issues we ITV experience in balancing our career and personal lives. In June, we sent out a survey to see how members feel about the approach to Smart/ Hybrid working. The results were shared with the Colleague management board and helped to promote and prompt conversations around key themes from our survey – roles and responsibilities, achieving, wellbeing, connectedness and being present. ITV NETWORKS Balance has plans to continue these conversations into 2024 to help ensure we are meeting the needs of the company, the team and the individual. Rachel Jovanovic, ITV Balance Co-chair ITV Able increased its influence and membership Our colleague networks continue in 2023. Genius Within’s popular workshop to play a critical role in shaping focused on understanding neurodivergence and our culture, connecting colleagues its strength within a team. Our collaboration with Purple Tuesday, hosted by Ben Shephard, and pushing for change, helping championed the value of the “Purple Pound”. colleagues feel represented Mammoth’s “Disability Representation in Scripted Drama” panel and “Accessibility on Saturday and heard. They are open to Night Takeaway” showcased the great work being everyone and provide connection, done in front of and behind the camera, as well opportunities and advocacy. the barriers that need to be broken in the future. Our network looks forward to continuing this important work in 2024. Network chairs sit on our Inclusion and Diversity Bethany Young, ITV Able Co-chair Council chaired by ITV’s CEO. They share feedback ITV Embrace continued to celebrate the cultures of on colleagues’ experiences with senior leadership colleagues throughout the year. 2023 saw our first and the DEI team. network social, where members across regions joined us Our Colleague Networks are Able, Balance, for an in-person interview with June Sarpong OBE. Our Embrace, Pride and the Women’s Network. The other events saw a range of inspiring speakers, including networks continue to grow – over 1,900 colleagues Shani Dhanda, Peter Bance, Akyaaba Addai-Sebo and are part of at least one, totalling over 3,000 Lenny Henry. We supported colleagues regionally, members across all five. Some networks have nationwide and across the globe, and we continue to global branches outside the UK. educate employees by presenting at departmental team meetings. We are particularly proud of our “I’m more than” campaign that ran as part of Black History Month, and how the networks have worked together with the DEI team to produce ITV’s inclusive language guide. Mandip Kaur Mehat, ITV Embrace Deputy Co-chair ITV Social Purpose Impact Report 2023 47

In 2023, ITV Pride experienced yet another great year marked by vibrant celebrations throughout WHAT’S NEXT FOR DIVERSITY Pride month. We officially kicked things off with an ITV Pride Day social and proudly participated in EQUITY & INCLUSION Pride parades across the UK, marching alongside our We will continue to collaborate across the LGBTQ+ colleagues and allies. It was also brilliant to broadcasting industry to drive systemic see our ITV Pridecast host, Liam McConkey, reach change. In 2024, we will enable colleagues his two-year and 20th episode milestone in 2023. We to address antisemitism and Islamophobia continued our commitment to diversity, equity and through education and training. We are also inclusion by supporting ITV’s DEI team in submitting partnering with the Film and TV Charity Stonewall’s 2023 Workplace Equality Index – the UK’s in their cross-industry work to support leading benchmarking tool for LGBTQ+ inclusion in organisations and improve the experiences the workplace. of Jewish and Muslim colleagues and Issah Nalzaro, ITV Pride Co-chair freelancers. We will collaborate further with ITV Women’s Network has continued to connect, develop and inspire the TV Access Project to achieve full inclusion women across the business, with now over 1,000 members. Over for Disabled people by 2030. We are continuing the last year we have launched Lean-in circles, which bring women our work with the Creative Diversity Network together in small groups to discuss and support each other on a range and improving the Diamond system that of topics of interest including women’s health issues, confidence measures diversity in UK broadcasting. and how to manage imposter syndrome. We also ran a tailored We will use our remaining Diversity three-month development programme called Inspire which brought Commissioning Fund and Development Fund together over 80 women across ITV at different stages in their to continue driving change in our mainstream career with the purpose to grow their network, have a clear vision for content, sharpening our focus on Deaf, their career goals and a plan of action to reach their full potential. Disabled and Neurodivergent leads. We will Helen Hopkins, ITV Women’s Network Co-chair build on our diverse pipeline of talent by sustaining Step Up 60 and supporting alumni from past initiatives. To improve accessibility, we are implementing recommendations from our Amplify 2023 cohort, and are looking forward to a return of the programme for Network Chairs. We are still working to improve senior representation through recruitment, progression and retention. This includes a data-driven focus on People of Colour; Deaf, Disabled or Neurodivergent colleagues and colleagues from working class backgrounds. Globally, we will train and upskill all colleagues through our new mandatory DEI training. ITV Social Purpose Impact Report 2023 48

BETTER FUTURES Children taking part in the SwimSafe programme ITV Social Purpose Impact Report 2023 49

Supporting the next generation in our industry, across the UK and around the world CONTEXT Supporting the next generation in our industry, across the UK and around the world has never been more important. At ITV, we want to use the power of our audiences and our colleagues to support young people to make sure they have a future to look forward to. In 2023, we improved access to opportunities in our industry through our work with Creative Access and Media Trust, helping people from underrepresented groups begin and progress their careers. We continued our award-winning behaviour change campaigns aimed at inspiring kids in the UK to eat better and move more. And we celebrated another year of our longstanding partnership with UNICEF through Soccer Aid, supporting children to have the best start in life. Volunteering at ITV SUSTAINABLE DEVELOPMENT GOALS OUR GOALS RESULTS Deliver 500 340 mentoring mentoring partnerships (by 2025) partnerships to date through Creative Access Increase £14.6 million the amount raised for Soccer Aid for UNICEF raised for Soccer Aid for UNICEF 1.4m actions taken by children to support their physical health IITTV SV Soocciiaal Pl Puurrppoosse Ie Immppaacct Rt Reeppoorrt 2t 2002233 5050

Supporting RESULTS 95% of surveyed agreed the mentees programme improved our industry: their knowledge and understanding of the television industry MENTORING 73% of surveyed agreed the mentors experience had improved their skills and confidence in working with colleagues In 2023, we continued our from under-represented groups partnership with Creative Access, an organisation that helps people from under- represented communities to UTV SistersIN programme access careers and progress UTV LAUNCHED A to leadership in the creative NEW MENTORSHIP industries. ITV colleagues are PROGRAMME, SISTERSIN partnered with young people SistersIN is a Northern Irish starting out in their careers leadership development programme, bringing together schools and for six months of mentoring. businesses to empower and develop female pupils to become the leaders Since the partnership began in 2021, of tomorrow. 130 local businesses ITV staff have provided a total of got involved, with four female UTV approximately 2,000 hours of mentoring. colleagues volunteering for the Each mentee is given regular time with eight-month programme. They their ITV mentor to discuss their career were matched up with a sixth-form plans, access contacts, and ask questions mentee each to support and guide – whether it’s expanding their network, them through a chosen project, practising for interviews or advice on a helping build confidence, developing current role. The scheme saw a further leadership skills and broadening 90 mentoring partnerships and 559 career perspectives. UTV is hours of mentoring take place in 2023. Creative Access volunteering programme continuing its involvement in 2024. ITV Social Purpose Impact Report 2023 51

Interview between a recent MENTOR AND MENTEE UTV Production Producer, Alison Fleming, and Film & Television Production graduate Becky Rowney share their experience. What have you got out MENTEE – BECKY ROWNEY advice to ‘give everything a go’, and of the experience? What did you find most am excited to say that I am now in a This has been a very fulfilling six months, valuable about the experience? trainee role within Radio Ulster. from meeting Becky and helping her When the mentorship began I didn’t What have been some of the source opportunities, giving advice, and have any contacts or any idea how to using the knowledge that I have gained navigate the industry at entry level. highlights of the experience? over the past (almost) 30 years to Being introduced to an incredible The main one for me was that we were assist her in getting a foot on the ladder. individual like Alison who has so able to share the excitement when I It has been a brilliant experience. much experience, knowledge and received the BBC job offer. Another guidance was more than invaluable. high point has to be finally meeting What have been some She helped with everything, from with Alison in person for a coffee of the highlights? checking my CV and job applications, after six months of Zoom meetings! MENTOR – ALISON FLEMING Working with Becky was a highlight to giving me reassurance and in itself, but when she called to let confidence with everything I sent out. What would be your message Why did you sign up me know she’d landed a job with the to anyone thinking of to be a mentor? BBC our whole house was cheering! What has your mentor helped becoming a mentor like Ali? I have been lucky enough to work with I’ve been so invested in ensuring she you learn about yourself/your Having a mentor to help guide you amazing people who were always willing had every available opportunity and career ambitions that you through an extremely competitive to give advice and guidance when I to see all her hard work rewarded was didn’t know before? industry is so unique. I honestly asked. However, when I was starting out an incredible high! Alison helped me grow as a person. don’t think I would be in the in broadcasting I didn’t have anyone to I am now more confident in my position I am today without Alison help me on my chosen path. When the What would you tell someone abilities and have been able to face and this experience. It is my hope opportunity came up, I didn’t hesitate. who was considering signing up? challenges, such as interviews, and that someday I can pass it on by The idea of being able to help Don’t hesitate! Helping someone get overcome them successfully – which mentoring the next generation of someone who, like me, didn’t have any a start in their career is fantastic. was something I found difficult young people looking to begin their contacts in the industry at the start of It’s even better when you get an before. I always aim to follow Alison’s careers within the industry. their career was hugely appealing. amazing mentee like Becky. ITV Social Purpose Impact Report 2023 52

New opportunities with ITV ACADEMY ITV Academy launched in in an initiative designed to offer roles to February 2023 and aims to black talent in football production. RESULTS address current and future SignPost Productions, as part of ITV 95 trainees skills gaps by consolidating Academy, has reached 23 trainees through in 9 countries all initiatives across ITV to their Making Creativity Works programme, 450 school/ training Deaf, Disabled and Neurodivergent make it easier for people talent to bring them into the industry. Of college students At ITV, we’ve been to access training and these 23,18 have gone onto employment; reached working harder than four have gone onto further training; and one 8 production ever to provide world- development. went into volunteering at a drama school. class training and workshops development initiatives Through traineeships and entry-level hosted pathways, upskilling and acceleration to match the demands programmes, ITV Academy aims to of the industry. Moving support and reach the widest range of forward, the ITV diverse production talent out there; Academy will continue making the industry more accessible, developing existing and representative and inclusive. new talent and work The ITV Academy has created 72 new in close collaboration roles and opportunities across the UK with partners like and internationally through initiatives ScreenSkills and the such as the ITV News and Continuing National Film and Drama traineeships, and also Television School to launched ITV’s first-ever Production address the skills gaps Finance Traineeships, after identifying within the industry.” a skills shortage in this area. The Academy has also leveraged new Sonny Hanley, partnerships, including joining forces ITV Academy Director with Stormzy’s MerkyFC and adidas ITV Academy ITV Social Purpose Impact Report 2023 53

Inspiring the next generation: MEDIA TRUST WORKSHOP This year, ITV took part in Media Trust’s Creativity Works: Multimedia Training programme, part of the Media Trust’s Creativity Works: Multimedia Training programme Mayor’s Fund for London I found ITV genuinely and supported by the Citi exhilarating and one of Foundation. We ran a one-day my favourite parts of the course so far. It was workshop for young Londoners amazing to listen to the seeking their first role in the employee’s stories and media and creative industry. the journey they’ve made to be working for one of ITV colleagues from across the business the biggest television volunteered their time to talk through broadcasters.” their roles and pathways into the industry. Young person enrolled in Session topics ranged from how to develop Creativity Works programme ideas for non-scripted shows, and the rise of digital media and streaming, to devising a marketing campaign for the upcoming season of Love Island. Media Trust’s Creativity Works: Multimedia Training programme ITV Social Purpose Impact Report 2023 54

IInnssppiirriinng cg chhiildldrreen tn too EEAAT TT THHEEM TM TO DO DEEFFEEAAT TT THHEEMM THE CHALLENGE: Brits are now eating fewer vegetables than in the 1980s6. Kids are the most notorious vegetable avoiders of all, with 89% failing to eat the recommended daily intake of veg and 29% eating less 7 than a single portion daily . THE CAMPAIGN: For five years, ITV has worked with healthy-eating initiative Veg Power on Eat Them to Defeat Them, a multi-award-winning campaign that is proven to get children eating Eat Them to Defeat Them campaign more veggies. The idea is simple: vegetables are the baddies, and the RESULTS only way to beat them is to eat them. from 5 years of Eat Them to Defeat Them: After coming home so excited This year the campaign ran for 36 million people reached each year8 about the mission pack, Cian ate 2 six weeks on ITV airtime worth slices of carrots, 2 slices of sweet £1.5m, with that amount matched £17.5m of media investment across ITV, Sky and Channel 4 peppers and 2 sultanas. Wow! I between them by Sky and Channel 1.5m school children have taken part in 4,884 schools9 am witnessing a miracle unfolding 4 to enable a £3 million media campaign. Supermarket and food 77% of parents whose children took part in schools before my eyes! Tomorrow, our brands co-funded the campaign said they ate more vegetables10 next mission is to defeat the and the schools programme, where 53% parents perceive a long term benefit grapes and the sweetcorn. Kapow!” children try vegetables at school Parent of child participating and receive reward charts to use at 1.4 billion children’s portions of additional in Eat Them To Defeat Them home. Agencies adam&eveDDB and vegetables sold as a result Essence give their time pro bono. ITV Social Purpose Impact Report 2023 55

With more than half of children Encouraging children failing to meet guidance on daily physical activity, we continued to promote positive habits around to do THE DAILY MILE exercise. The Daily Mile encourages school children to do 15 minutes of daily exercise, tackling lowering levels of physical activity in children in the UK. RESULTS The “Thrive” TV campaign re-ran in September and October on ITV, highlighting the positive impact 32,730 more children took up The Daily of daily exercise in improving mood and memory, Mile as a result of the campaign in 2023 as well as attention in class. Sky also supported Nearly half a million children have signed the campaign again this year, donating additional The Daily Mile has helped children up to the Daily Mile as a result of ITV campaigns airtime and helping the message to reach 12.9 embed healthy habits and is a million adults. natural fit in our curriculum. The 2,225,542 are doing The Daily Mile since ITV Daily Mile’s simplicity means it can began supporting the campaign in April 2018 be enjoyed by all children.” Deputy Head at Clifton Primary School The Daily Mile The Daily Mile ITV Social Purpose Impact Report 2023 56

This year was the 12th Soccer The 2023 showdown, which took place at Aid for UNICEF match, marking Old Trafford, Manchester was hosted by Soccer Aid Dermot O’Leary and Alex Scott to a sell-out 17 years of the ITV and UNICEF stadium of over 63,000 fans and broadcast partnership. Teams of former to millions exclusively on ITV and STV. FOR UNICEF professional footballers and It was another enthralling contest, with the celebrities came together to first female captain, Lioness Jill Scott for raise money for UNICEF’s work England, up against Usain Bolt returning to captain the Soccer Aid World XI FC. As the helping children who are facing only official FA sanctioned mixed gender conflict, disasters and other match, Soccer Aid for UNICEF 2023 saw RESULTS crises around the world. more female celebrity players taking part than ever before. £14,619,005 raised Thanks to the match, Soccer Aid Week TV The match was supported by a week of specials and the incredible generosity of the special bespoke programming as well as an British public, this year’s campaign raised after show, Soccer Aid: Extra time, which an incredible £14,619,005. This brings the aired live straight after the match on ITV4 amount raised since the start of Soccer Aid and ITVX. for UNICEF to over £90 million. Soccer Aid for UNICEF Soccer Aid for UNICEF ITV Social Purpose Impact Report 2023 57

ITV hosted a reception for NSPCC’s Supporting young Childline, in partnership with Enders Analysis, to bring together 100 senior media leaders to shine a light people’s wellbeing on issues facing children today. Hosted by Julie Etchingham, the reception included a rich panel discussion between Dame WITH NSPCC CHILDLINE Carolyn McCall, Sir Peter Wanless and Christopher Thomson on the issues impacting young people’s wellbeing as well as a speech by David Tait MBE about his lived experiences. WHAT’S NEXT FOR BETTER FUTURES In 2024, we will complete our current mentoring programme with Creative Access, looking to reach our target of 500 mentoring partnerships by 2025. ITV Academy will test new ways of engaging with schools and promote a number of different traineeship opportunities for young people to enter the media industry. Our work to improve the health of our children will continue with our successful campaigns, Eat Them To Defeat Them and The Daily Mile, and we will all be looking forward to seeing the players take to the pitch in Soccer Aid NSPCC’s Childline event NSPCC’s Childline event to raise funds for UNICEF. ITV Social Purpose Impact Report 2023 58

Other ways we SHAPE CULTURE FOR GOOD HOW LORRAINE TACKLES EARLY CANCER PREVENTION HOW REGIONAL NEWS SUPPORTED UKRAINIAN REFUGEES Change + Check tops the charts ITV Calendar marked the first anniversary of the Ukrainian Lorraine’s Change + Check campaign, which conflict by creating a film with the Ukrainian journalist, encourages women to check for the signs of Hannah Dzouba, to explore the stories and experiences of breast cancer more regularly, created a choir refugees who had fled their home and settled in Lincoln. 50 of 20 women (out of 75 so far) who found their Ukrainian refugees were invited to the screening of the film. breast cancer after seeing the campaign. It was subtitled into Ukrainian and the film was shared back to Their song ‘Golden’, featuring people in Ukraine and to other refugee communities in the UK. Grammy Award-winning Joss The programme was nominated for a regional Stone, reached Number 1 RTS award. on the Official Singles Downloads Chart ITV News also created a development opportunity to support with net proceeds from audio streams and refugees who had been working as journalists, TV technicians Lorraine’s Change and Check campaign downloads donated to the Future Dreams or in production in their home countries but were now struggling Breast Cancer Charity. to find work. This 2- to 3-month paid development opportunity, No Butts based anywhere in the country, allowed those with experience The “No Butts” campaign is there to help people to learn more and apply their skills to UK news, whilst also recognise the signs of bowel cancer. This year, increasing ITV’s ability to improve coverage of refugee stories. the campaign celebrated the life of the late, great Dame Deborah James who spearheaded the campaign along with Lorraine since its launch. Her BowelBabe fund has raised an inspiring £11.3M to help fund bowel cancer research. Also, lifting the lid on loo taboos within the campaign was DJ and Broadcaster Adele Roberts, who was diagnosed with bowel cancer in 2021. The Prince of Wales also supported the cause with a video that urged viewers to take Lorraine’s No Butts campaign ITV Calendar News note of the signs and symptoms of the disease. ITV Social Purpose Impact Report 2023 59

Other ways we SHAPE CULTURE FOR GOOD HOW COLLEAGUES HAVE DONATED THEIR TIME AND MONEY ITV encourages permanent and fixed-term colleagues to use up to three paid days a year to volunteer. In 2023, 668 people booked a volunteering day at ITV, which equated to a total of 921 volunteering days used in total. ITV’s Internal Comms team collectively used their volunteering time as a team day with the Children’s Book Project. From sorting through the donations and making bunting out of old tattered books to organising the books and delivering them to schools and food banks, the team got involved across the board. Volunteering felt purposeful, rich and well organised. This is an experience and learning I’d never have had without ITV offering volunteering days. It was a brilliant day for the team to bond and connect outside of work, and a shared experience where we discussed how we could do more to help.” Alice Colarusso, Director of Internal Communications at ITV whose team took part in a volunteering day with the Children’s Book Project. Volunteering at ITV ITV Social Purpose Impact Report 2023 60

2023 AWARDS LIST ITV SOCIAL PURPOSE BETTER HEALTH Creative Circle Awards Purpose Awards Better Society Awards Best Long Running Campaign (Gold) Brand of the Year – ITV’s Social Communication and Education – – Britain Get Talking Purpose Strategy Britain Get Talking, The Breakthrough Film Craft x Best Casting (Bronze) – Business Charity Awards Britain Get Talking, The Breakthrough DIVERSITY, EQUITY & INCLUSION Charity Partnerships – Britain Get Film x Best Broadcast/Terrestrial Talking, The Breakthrough TV 61 secs or over (Silver) – Britain Best Broadcaster for New Talent Get Talking, The Breakthrough at The Edinburgh TV Foundation British Arrows Film x Best Charity/Public Service New Voice Awards for the second year Director x The Frank Budgen Awards – Film (Gold) – Britain Get Talking, Winner of FTSE Board of the Year Britain Get Talking, The Breakthrough The Breakthrough 2023 by the Diversifying Group Arrows x Best Over 60 and Up to Film x Best Film for Positive Change (Gold) and Including 90 Seconds (Silver) – – Britain Get Talking, The Breakthrough Britain Get Talking, The Breakthrough CLIMATE ACTION Arrows x Charity and Public Service – Writing x Best Writing for Film with Campaign Ad Net Zero Awards Britain Get Talking, The Breakthrough Dialogue (Bronze) – Britain Get Best Practice in Sustainability, Media Talking, The Breakthrough Owner – Net Zero Transformation Arrows x Entertainment and Sports Direct x Best Direct for Positive Change Promotions (Silver) – Britain Get (Bronze) – Voices Against Loneliness Retail Category (Highly commended) Talking, The Breakthrough – Love Island and eBay Craft x Casting (Bronze) – Britain Media x Best Use of Direct Medium Grand Prix – Love Island and eBay Get Talking, The Breakthrough (Bronze) – Voices Against Loneliness Global Good Awards Campaign Big Awards PR & Social x Best Use of Talent/ Best Use of Influence or Celebrity – Britain Influencers (Bronze) – Voices Against Best Environmental Behavioural Loneliness Change (Gold) – Love Island and eBay Get Talking, Breakthrough Moments National Sustainability Awards Product Sectors x Charity – Britain Creative Review Get Talking, Breakthrough Moments Advertising (Honourable Mention) – Campaign of the Year – Britain Get Talking, The Breakthrough Love Island and eBay Corporate Engagement Awards and Voices Against Loneliness Best pro bono work for a charitable, Craft (Honourable Mention) – Britain social or ethical cause (Silver) Get Talking, The Breakthrough Global Good Awards The One Show Best Campaign of the Year (Silver) – Casting (Merit) – Britain Get Talking, Britain Get Talking, The Breakthrough The Breakthrough ITV Social Purpose Impact Report 2023 61

Memberships & RECOGNITION ISS ESG Corporate Rating Report FTSE4GOOD Constituent of the MSCI ESG Ratings Albert Member Achieved Prime Status FTSE4Good Index Achieved AAA status A Valuable 500 Member SBTi - Science-Based Targets Achieved Leader status All In Champion, working to ensure approved by the SBTi everyone in advertising feels they belong Ranked 3rd best representation of Listed as a Diversity Leader 2023 Top 75 Employer in the Social Mobility CEO Carolyn McCall named in the Women in Leadership in the FTSE 250 by Financial Times-Statista Employer Index 2023 EMpower Role Model List 2023 Women Leaders Review in 2023 for leaders driving inclusion Disability Confident Leader Achieved a B rating on Ad Net Zero TV Access Project Stonewall Diversity Champion CDP Climate Change Member Member ITV Social Purpose Impact Report 2023 62

THE DATA Three Little Birds ITV Social Purpose Impact Report 2023 63

CLIMATE Global Greenhouse Gas Emissions Baseline (2019) 2022 2023 % change since previous year Total Scope 1 + 2 greenhouse gas emissions (tCO2e) – Market Based 8,740 5,381 4,194 -22.06% Total Scope 1 + 2 greenhouse gas emissions (tCO e) – Location Based 12,869 7,304 6,314 -13.56% ACTION 2 Total Scope 1 emissions – direct (tCO2e) 3,501.4 1,943 1,731* -10.89% Gas consumed (kWh) 6,694,664 5,822,372 5,522,613 ‑5.15% Gas emissions (tCO e) 1,231 1,058 1,012 ‑4.35% 2 Fuel oils consumed (litres) 154,137 0 0 0.00% Fuel oils emissions (tCO e) 323 0 0 0.00% GLOBAL GREENHOUSE 2 GAS EMISSIONS Vehicle fuel consumed (litres) 510,902 229,600 220,544 ‑3.94% Vehicle fuel emissions (tCO e) 1,204 549 493 -10.20% 2 The reduction in our Scope 1 and 3 emissions from 2022 Refrigerant losses (kg) 339 192 131 ‑31.77% to 2023 can be attributed to emissions reduction activity, alongside an improved quality of data. Refrigerants emissions (tCO e) 717 412 226 ‑45.15% 2 2023 emissions data covers global operations for which we Total Scope 2 market-based emissions – indirect (tCO e) 5,238.7 3,438 2,463* -28.36% have operational control. We use the Greenhouse Gases 2 (GHG) Protocol Corporate Accounting and Reporting Total Scope 2 location-based emissions – indirect (tCO e) 9,367 5,361 4,582* -14.52% Standard and the latest conversion factors from the 2 Department for Business, Energy & Industrial Strategy to Total electricity consumed (kWh) 33,816,618 24,610,751 21,324,106 ‑13.35% calculate Scope 1 and Scope 3 Business Travel emissions, and the latest conversion factors from the International Total purchased renewable electricity (kWh) 19,509,654 14,471,241 14,727,711 1.77% Energy Agency to calculate Scope 2 emissions in tonnes of carbon dioxide equivalents. Total Scope 3 – indirect (tCO e) 1,139,607 840,149 833,546* -0.79% “Location‑based” calculations reflect the average emissions 2 that using electricity creates in the country where the energy Purchased goods and services 314,848 291,120 274,626 ‑5.67% is used, while “market‑based” calculations reflect emissions based on the energy contracts ITV has chosen, such as Capital goods 836 1,844 217 ‑88.23% through purchasing energy on a renewable tariff. We have chosen to measure and report our emissions in Fuel and Energy‑related activites 2,675 2,169.5 1,856 ‑14.45% total gross emissions in metric tonnes of CO2e per £ revenue, Upstream transportation and distribution 7,374 1,338 558 ‑58.33% which is the recommended intensity ratio for the sector. 24% of our market‑based Scope 1 and 2 data set is based Waste 21 62 64 2.88% on estimated data, which makes up 1% of the total data set. Business travel 43,754.6 21,392 24,078 12.56% Estimates are calculated from previous consumption trends and published benchmarks. Commuting 4,848 8,113 8,564 5.56% Our Scope 2 footprint decreased in 2023 because of energy efficiencies in our buildings and an increase in renewable Upstream leased assets 28,282 14,373 14,361 ‑0.08% energy procurement. The calculation methodology for the Scope 3 category Use of sold products 711,290 485,171 487,910 0.56% “Purchased Goods and Services” in 2023 includes actual Investments 25,678 14,568 21,312 46.29% supplier data provided via the CDP (Carbon Disclosure Project), and the use of V6 CEDA EEIO (Environmentally Extended Economic Input Output) factors, which are the GHG‑Protocol recommended factors for estimating carbon Business Efficiency Metrics Baseline (2019) 2022 2023 % change since previous year emissions based on spend data. The supplier‑specific data accounted for 3.5% of ITV’s total spend and was calculated Total revenue (millions) £3,885 £4,345 £4,260 ‑ using an average data method, apportioning the total direct, indirect and upstream emissions of a company based on Scope 1 + 2 emissions per unit revenue (tCO e/£m) 2.250 1.238 0.98 ‑20.50% their yearly revenue and the proportion to which ITV spent 2 with them. Where actual data was not available, ITV spend Total global headcount 6,416 7,346 6,640 ‑ data was multiplied by the latest CEDA EEIO factors. ITV will continue to monitor and improve our emissions data quality, with an initial focus on actual supplier‑specific data. Scope 1 + 2 emissions per employee (tCO2e) 1.36 0.73 0.63 ‑13.77% *The emissions data provided has undergone limited % renewable electricity purchased 40% 58% 69% ‑ assurance by ERM CVS. ITV Social Purpose Impact Report 2023 64

UK PROGRAMMES PRODUCED BY ITV WITH ALBERT CERTIFICATION UK Programmes 2021 2022 2023 % of programmes with albert certification 84% 94% 94% UK PROGRAMMES BROADCAST BY ITV WITH ALBERT CERTIFICATION UK Programmes 2021 2022 2023 % of programmes with albert certification 57% 42% 67% UK programmes broadcast by ITV: Includes programmes commissioned by ITV made by independent production companies. UK programmes produced by ITV: Includes programmes made by ITV Studios, ITV owned production companies. TV productions that implement sustainable production techniques can become albert‑certified. For more information see the albert website. In 2021, we introduced a new methodology for measuring albert certification. The commissioning and production process is different for ITV Sport and ITV News. They are embedding albert certification into their ways of working, and will be integrated into our reporting from next year onwards. COMPLETION OF ITV’S ONLINE CLIMATE ACTION MODULE (UK & INTERNATIONAL) Year 2021 2022 2023 Number of people completing the course 5,528 6,400 6,561 WASTE Year 2021 2022 2023 Total Recycled or Reused (Tonnes) 280 222 251 Total Waste (Tonnes) 830 812 876 Percentage of Waste Recycled or Reused 36% 27% 29%* *The emissions data provided has undergone limited assurance by ERM CVS. ITV Social Purpose Impact Report 2023 65

DIVERSITY & INCLUSION UK WORKFORCE DIVERSITY DATA Based on the population of colleagues that shared diversity data as of 31 December 2023. DIVERSITY OF ALL COLLEAGUES OVER TIME DIVERSITY OF SENIOR ITV COLLEAGUES IN 2023 Deaf, Disabled or Women % Deaf, Disabled or Women % Neurodivergent % 52.6 53.7 53.2 2025 Target: Neurodivergent % 2025 Target: 2025 Target: 50.0 2025 Target: 50.3 49.3 50.0 10.4 11.4 12.3 12.0 10.5 12.0 7.6 2021 2022 2023 Managers Senior leaders Lesbian, Gay, Bisexual, Lesbian, Gay, Bisexual, Trans or Queer (LGBTQ+)* % Trans or Queer (LGBTQ+) % 8.5 9.3 9.6 2025 Target: 8.5 2025 Target: 7.0* 7.0 7.0 2021 2022 2023 2021 2022 2023 Managers Senior leaders Managers Senior leaders People of Colour % Working-class background % People of Colour % Working-class background % 2025 Target: 2025 Target: 2025 Target: 2025 Target: 20.0 33.0 14.4 15.0 33.0 14.9 15.2 30.2 28.9 11.6 31.5 14.3 Managers Senior leaders 20.4 2021 2022 2023 2022 2023 Managers Senior leaders AGE 50+ % 52.0 Our workforce figures include UK permanent and PAYE fixed-term employees only as of 31 December 2023, and are based on the number of employees who chose to share diversity data, including those who select “prefer not to say”. Due to rounding, figures do not always total 100%. It does not include freelance, contingent or agency workers. 26.9 Our Senior Leader population is approximately 220 colleagues who report to a Management Board member and/or are 20.9 in the list of top FTE salaries (excluding on-screen talent). Our Manager population is approximately 900 colleagues. distinct from our Senior Leaders. We updated these categories in 2023 following guidance from Ofcom – while there is some overlap with our previous categories, these figures are not directly comparable to previous reports. *Our LGBTQ+ target combines sexual orientation and gender identity. In previous years, we had separated these categories so there are some differences in reporting methods, but the figures here are broadly comparable. All colleagues Managers Senior leaders ITV Social Purpose Impact Report 2023 66

DIVERSITY OF ITV COLLEAGUES IN 2023: FURTHER BREAKDOWNS People of Colour % Class/Socio-economic Professional background 6.7 diversity of ITV colleagues % Intermediate background Socio-economic background based on Working-class background occupation of main household earner at age 14 100 60.9 59.8 68.2 4.3 90 3.3 80 70 0.8 60 Asian Black Mixed/multiple Other minority 50 ethnic groups ethnic group LGBTQ+ colleagues % 40 10.3 8.7 6.3 30 31.5 11.5 28.9 20 20.4 10 0 2.6 All Colleagues (total) Managers Senior leaders 0.2 We ask three questions about class or socio-economic background. Due to rounding, figures do not always total 100%. 0.1 0.5 0.1 We follow the Social Mobility Commission’s approach to report our class data and for our main question (which we base our 33% target on) we categorised responses based on the NS-SEC category of the main household earner’s occupation when Bisexual Lesbian Queer Any other sexual Non-binary Transgender the respondent was 14. When analysing our class data, we excluded responses from people who answered “don’t know”, or Gay orientation “not applicable”, “prefer not to say”, etc. This enables us to compare our main question with national benchmarks. Our 33% working-class target only applies to ITV colleagues as this data is not currently collected by Diamond (the system for Our LGBTQ+ target combines sexual orientation and gender identity. We measure these separately and combine these monitoring diversity in broadcasting). However, we are working with the Creative Diversity Network to update Diamond and categories. Some non-binary and trans colleagues may also identify as LGBQ+, so they may be counted in multiple categories start collecting this data. in this breakdown but are only counted once in ITV’s overall LGBTQ+ figure. Due to this and due to rounding, figures do not For more information, including further data such as intersectional data and specific breakdowns, please see our Diversity always total the broader figures for LGBTQ+ colleagues and People of Colour at ITV. Acceleration Plan Report 2023: www.itv.com/inclusion/articles/diversity-acceleration-plan ITV Social Purpose Impact Report 2023 67

ON-SCREEN CONTRIBUTIONS IN UK-BROADCAST ITV PROGRAMMES OFF-SCREEN CONTRIBUTIONS IN UK-BROADCAST ITV PROGRAMMES (PRODUCTION TEAMS) Deaf, Disabled or d/Deaf, Disabled Neurodivergent % 2025 Target: or neurodiverse % 2025 Target: 12.0 12.0 9.6 8.6 Women % 4.5 5.5 Women % 2020-2021 2021-2022 2025 Target: 2020-2021 2021-2022 2025 Target: (Diamond (Diamond 49.6 49.5 50.0 (Diamond (Diamond 50.0 Fifth Cut) Sixth Cut) Fifth Cut) Sixth Cut) 46.9 46.4 Lesbian, Gay, Bisexual, Lesbian, Gay, Bisexual, Trans or Queer (LGBTQ+) % Trans or Queer (LGBTQ+) % 24.0 21.3 20.7 18.3 2025 Target: 2025 Target: 7.0* 7.0* 2020-2021 2021-2022 2020-2021 2021-2022 2020-2021 2021-2022 2020-2021 2021-2022 (Diamond (Diamond (Diamond (Diamond (Diamond (Diamond (Diamond (Diamond Fifth Cut) Sixth Cut) Fifth Cut) Sixth Cut) Fifth Cut) Sixth Cut) Fifth Cut) Sixth Cut) People of Colour % Age 50+ % People of Colour % Age 50+ % 23.6 2025 Target: 21.9 23.7 2025 Target: 23.1 20.0 20.0 21.1 17.5 16.0 14.2 2020-2021 2021-2022 2020-2021 2021-2022 2020-2021 2021-2022 2020-2021 2021-2022 (Diamond (Diamond (Diamond (Diamond (Diamond (Diamond (Diamond (Diamond Fifth Cut) Sixth Cut) Fifth Cut) Sixth Cut) Fifth Cut) Sixth Cut) Fifth Cut) Sixth Cut) Our on-screen and off-screen data is collected via Diamond, an industry-wide data collection system for monitoring and reporting diversity in broadcasting. Diamond collects diversity data from cast, contributors, crew and production companies. Diamond does not currently measure class/socio-economic background, but we are ensuring this will be included in the current project to update Diamond. *Our 7% LGBTQ+ target combines sexual orientation and gender identity, and we have combined the Diamond figures for LGB+ and transgender populations in this report. Our target is based on estimated working population data in these communities. In the Diamond: Fifth Cut report, benchmarks are 6.4% LGB+ and 0.8% transgender representation. ITV Social Purpose Impact Report 2023 68

DIVERSITY OF ITV DRAMA WRITERS GLOBAL GENDER SPLIT Male Female Writers on air 2021 2022 2023 Senior Management % Managers % All other employees % Women 32% 38% 48% 100 100 100 People of Colour 7% 15% 9% 90 90 90 80 80 80 Writers in development 2021 2022 2023 70 70 70 60 60 48.1 60 43.5 43.2 43.21 Women 40% 40% 37% 50 53.7 53.2 50 49.3 48.4 50 55.2 55.9 56.8 53.8 49.7 50.7 51.91 People of Colour 13% 21% 14% 40 45.4 45.3 46.77 40 40 30 30 30 20 20 20 UK APPRENTICESHIP SCHEME 10 10 10 0 0 0 Year 2021 2022* 2023 2021 2022 2023 2021 2022 2023 2021 2022 2023 % totals may not equal 100 due to ‘prefer not to say’ and nonbinary responses. Number of apprentices 44 2 27 *Due to continued uncertainty with COVID, ITV focused on upskilling employees internally and recruited two apprentices. This is a two-year apprenticeship with the cohort due to finish in 2024. MADE-OUT-OF LONDON TV PROGRAMMES (UK) PERCENTAGE OF ITV MAIN CHANNEL (UK) SPEND AND INVESTMENT Ofcom quota = 35% PROGRAMMES WITH ACCESS SERVICES IN 2023 ON TRAINING IN 2023 Year 2021 2022 2023 Access service ITV main Ofcom quota (ITV Training Spend channel voluntary target) Manager Training £205,000 By value (%) 60.01 54 55 By volume (%) 49.77 44 47 Subtitling (%) 99.6 90 Business Partnering £25,000 Ofcom Made Outside London programme titles register 2019 Audio description (%) 24.8 20 All employees *including digital and data literacy £250,000 Signing (%) 8.2 5 Mandatory Training *9 modules* £100,000 UK LEAVERS 2023 Total £580,000 12.3% annual turnover * 2023 training spend for all employees has increased due to more investment for employees in mandatory training 5% planned 7.1% regrettable ITV Social Purpose Impact Report 2023 69

BETTER FUTURES ITV’S GLOBAL CHARITABLE TOTALS RAISED THROUGH CONTRIBUTIONS, BY SOURCE PUBLIC FUNDRAISING APPEALS Cash In-kind ITV employee donations Soccer Aid Concert for Ukraine I’m A Celeb Other 2021 2022* 2023 2021 2022 2023 Cash: £1,548,863.79 Cash: £4,419,042.48 Cash: £1,467,130.00 Soccer Aid: Soccer Aid: Soccer Aid: In-kind: £51,714,079.00 In-kind: £57,847,128.87 In-kind: £44,977,205.00 £13,014,769 £15,673,728 £14,619,005 ITV employee donations: £32,589.72 ITV employee donations: £37,518.80 ITV employee donations: £38,370.00 Other: Concert I’m A Celeb: £21,721 for Ukraine: £48,673 £13,400,000 I’m A Celeb: £53,163 Total ITV contribution: Total ITV contribution: Total ITV contribution: £53,295,532.51 £62,303,690.15 £46,482,705 In kind: includes ITV’s programmes and marketing airtime that have a primary charitable or social impact objective. Programme value has been calculated based on commercial airtime equivalent valuation. Cash: Donations to charities including celebrity prize money and other miscellaneous donations. ITV employee donations: donations made by ITV employees via CAF Give As You Earn. * The increase in cash donations and in-kind value is due to the donation of advertising fees and commercial airtime for the Concert for Ukraine. UK VOLUNTEERING DATA Volunteering 2023 Number of colleagues who volunteered 668 T T T ot o o ITV has focused on measuring volunteering around our strategic priority of improving al t t a a diversity and inclusion in the creative industries through school visits and mentoring : l l: £ : £ £ 1 2 1 3 9 4 , 0 , , 3 1 66 6 26 7 , , , 4 8 6 9 9 7 0 1 8 Totals reflect public donations to Soccer Aid for UNICEF and phoneline donations via votes in to I’m a Celebrity ENDNOTES 4 www.mind.org.uk/news-campaigns/news/new-research-finds-watching- 8 BARB 2023 accurate-mental-health-storylines-can-improve-people-s-mental-health- 9 National Online Survey | Sample size: 3,000 demographically and 1 NHS Digital, 2023 as-mind-launches-new-media-guidelines/ geographically representative parents and their child of primary school age. 2 digital.nhs.uk/data-and-information/publications/statistical/mental-health-of- 5 Details of our inclusion criteria can be found on page 19 of our Basis of Reporting. This is an estimation based on actual pupil numbers over five years allowing children-and-young-people-in-england/2021-follow-up-to-the-2017-survey 6 ONS/DEFRA for a 14% annual turnover of pupils for returning schools 3 Source: YouGov Tracker, 1,011 nat rep sample, April 2023 7 National Diet and Nutrition Survey Rolling 2016-2019 10 Based on those who have taken part this year and at least once before. ITV Social Purpose Impact Report 2023 70