Other ways we SHAPE CULTURE FOR GOOD HOW LORRAINE TACKLES EARLY CANCER PREVENTION HOW REGIONAL NEWS SUPPORTED UKRAINIAN REFUGEES Change + Check tops the charts ITV Calendar marked the first anniversary of the Ukrainian Lorraine’s Change + Check campaign, which conflict by creating a film with the Ukrainian journalist, encourages women to check for the signs of Hannah Dzouba, to explore the stories and experiences of breast cancer more regularly, created a choir refugees who had fled their home and settled in Lincoln. 50 of 20 women (out of 75 so far) who found their Ukrainian refugees were invited to the screening of the film. breast cancer after seeing the campaign. It was subtitled into Ukrainian and the film was shared back to Their song ‘Golden’, featuring people in Ukraine and to other refugee communities in the UK. Grammy Award-winning Joss The programme was nominated for a regional Stone, reached Number 1 RTS award. on the Official Singles Downloads Chart ITV News also created a development opportunity to support with net proceeds from audio streams and refugees who had been working as journalists, TV technicians Lorraine’s Change and Check campaign downloads donated to the Future Dreams or in production in their home countries but were now struggling Breast Cancer Charity. to find work. This 2- to 3-month paid development opportunity, No Butts based anywhere in the country, allowed those with experience The “No Butts” campaign is there to help people to learn more and apply their skills to UK news, whilst also recognise the signs of bowel cancer. This year, increasing ITV’s ability to improve coverage of refugee stories. the campaign celebrated the life of the late, great Dame Deborah James who spearheaded the campaign along with Lorraine since its launch. Her BowelBabe fund has raised an inspiring £11.3M to help fund bowel cancer research. Also, lifting the lid on loo taboos within the campaign was DJ and Broadcaster Adele Roberts, who was diagnosed with bowel cancer in 2021. The Prince of Wales also supported the cause with a video that urged viewers to take Lorraine’s No Butts campaign ITV Calendar News note of the signs and symptoms of the disease. ITV Social Purpose Impact Report 2023 59