ITV’S SOCIAL PURPOSE Shaping Culture for Good ABOUT ITV’S SOCIAL PURPOSE ABOUT ITV ITV entertains and connects with millions Focus: ITV’s Social Purpose has four focus ITV is a vertically integrated producer, broadcaster of people in the UK and globally, reflecting areas which have been updated for 2024 and and streamer comprising ITV Studios and Media & and shaping culture and building brands with beyond: Mental Wellbeing, Diversity, Equity & Entertainment. brilliant content and creativity. Inclusion, Climate Action and Better Futures. ITV Studios is a scaled and global creator, owner and Reflecting and shaping the world we live in Cause: Our social cause is creating a culture distributor of high-quality TV content. It operates gives us a great opportunity: to change ITV for where we all do more to look after our mental in 13 countries, across 60+ labels and has a global the better, and to use our content and reach wellbeing, whether that be for audiences, our distribution network. It is diversified by genre, to inspire positive change in the wider world. industry or internally. geography and customer in the key creative markets around the world. ITV Studios is the largest producer On-screen and off-screen: Each of these areas in the UK, one of the largest unscripted producers in has both an external application – on-screen, the US and one of the top three in the majority of the and visible to and involving our audiences, remaining international markets in which it operates. and an internal application – off-screen, and involving our sites and workforce. Media & Entertainment is the largest commercial broadcaster and streamer in the UK, delivering Targets: Each area has ambitious targets. We unrivalled audience scale and reach. It distributes measure our progress against these targets content through ITVX, our free advertiser-funded through extensive research commissioned streaming service, and our free-to-air linear TV from YouGov and other partners, regular board- channels. ITVX also includes a subscription tier, ITVX level scrutiny of diversity and inclusion data Premium, which provides subscribers with all of ITVX’s alongside wide-scale data-gathering processes programming ad-free along with other exclusive content. for environmental data. We formally report our annual objectives, plans and progress to We reach nearly 37 million viewers every week through the management board four times a year and programming on our linear TV channels. ITVX has over annually to our PLC board. 40 million registered users and has had over 3 billion streams since its launch a year ago. ITVX includes the For information on our Environmental, livestream of all ITV’s linear TV channels, additional Social, Governance memberships, see page 62. themed channels (known as FAST channels), and a For more on ITV’s Social Purpose, including dedicated news section. This provides new opportunities policies and our materiality matrix, please for targeting specific Social Purpose content at go to itvplc.com/social-purpose discrete audiences, and is something we used to great effect around World Mental Health Day in October. ITV Social Purpose Impact Report 2023 5