Welcome CEO Carolyn McCall on our Social Purpose strategy 昀椀ve years on In 2019 we set out a Social Purpose strategy across four focus areas: Better Health, Diversity, Equity and Inclusion, Climate Action and Giving Back. Each had clear targets and timeframes, helping us deliver our ambition to shape culture for good. 2023 sees us reach the major milestone of surpassing our five-year goal for Better Health. Our target was to encourage audiences to take over 200 million actions to support their mental or physical wellbeing. Through campaigns encouraging children to move more and eat better, and our flagship mental health campaign Britain Get Talking, I’m very pleased to announce that we have surpassed this target, hitting 249 million actions by the end of 2023. This year’s Britain Get Talking campaign in particular was a highlight, with over 1.2 million parents and their children taking part in our homework task. The task, set by schools across the country on World Mental Health Day, encouraged children to talk about what was on their minds. With increasing numbers of people living with mental ill health, particularly young people, our 2024 strategy will have a sharper focus on mental wellbeing, with Britain Get Talking continuing to take centre stage. ITV Social Purpose Impact Report 2023 33