Engaging audiences THROUGH OUR CONTENT CLIMATE CONTENT PLEDGE Along with 11 other broadcasters, ITV’S CLIMATE ITV initiated and signed the Climate CONTENT Content Pledge at COP26 in COMMITMENT November 2021, committing to doing ITV will use our more to reach and engage audiences huge reach and with climate action content. This world-class talent year we have continued to embed to make relatable, ambitious and impactful climate entertaining and and nature positive content in our inspiring content programmes to tell the story of that helps audiences climate change and inspire people understand the need with solutions. for climate action, COMMISSIONING GREEN TEAM how it is relevant to Our cross-genre Commissioning our lives and how we Green Team continues to meet can all be part of the regularly to discuss ideas around solution. creatively integrating climate content We will report on the into our shows, while also working issues, normalise closely with production companies sustainable choices to ensure mutual understanding of and tell optimistic the desired output. Using a bespoke stories of change. climate action content tracker, We will embed commissioners monitor the types climate and nature- of climate-related themes that are positive content being integrated. This also enables across all genres, them to ensure we experiment for all audiences. with a varied range of content, and encourages the sharing of ideas After the Flood across genres. ITV Social Purpose Impact Report 2023 31