ADVERTISERS AND PARTNERSHIPS With the Love Island and eBay partnership going from strength to strength, ITV has continued our celebration of pre-loved fashion in 2023 as Vinted, the online marketplace for buying and selling second-hand clothing, became the headline sponsor for the relaunch of Big Brother. In 2023, ITV Commercial, in partnership with research agency System 1, published the ‘Greenprint’ research, on effective sustainability messages in advertising. The research spotlights the need to allow the conversation around climate change to feel more natural and to suggest rather than shout about the topic. THE POWER OF CLIMATE ACTION STORYTELLING In October, CEOs from ITV, BBC, Channel 4 Paramount, Sky and STV, in collaboration with Chatham House, convened an event about inspiring climate action through storytelling. 80 CEOs from across food, energy, FMCG, broadcasting and transport came together to discuss what climate-related stories need to be told and spark connections for the radical Big Brother is one of the collaboration needed to address climate and biggest, best-loved and systems change at scale. The event was kicked-off most iconic shows on TV and with an in-person fireside chat with Bill Gates, we knew we were offering Co-chair of the Bill & Melinda Gates Foundation advertisers an unparalleled and Founder of Breakthrough Energy and opportunity to be part of TerraPower Dr Hannah Ritchie, Senior Researcher and the Head of Research at Our World in Data. the brand-new series. I’m thrilled that Vinted grew their exposure through our headline sponsorship and showcased the power of pre-loved fashion to viewers.” Bhavit Chandrani, Director Digital & Creative Partnerships ITV Social Purpose Impact Report 2023 32