BAFTA’S ALBERT CERTIFICATION 94% of the shows we produced achieved sustainability certification in 2023, as did 67% of the programmes we broadcast. While this continues to help reduce our overall footprint and drive the wider industry forward, we still have work to do to reach 100% of all shows. ITVS Norway has been working hard to raise Our albert certification targets are focused on UK awareness about the environment. Earning the productions, but we are working to expand the use albert certification shows that our efforts to of albert, and equivalent certification standards, incorporate sustainability into our operations across our international ITVS productions. are paying off, and we’re determined to continue making conscious choices that benefit both our ITV Studios Norway celebrated their first albert business and the environment.” certification by getting together as a team, May-Linn Saltnes Hansen, Production Manager and even had some green-themed cupcakes. PRODUCTION INNOVATION Innovation is at the core of any creative industry and production is no exception. In order to come up with the biggest and best shows we foster a culture of change and experimentation. Virtual Sets The ITV Sport team commissioned a virtual studio design as a back-up during the FIFA World Cup in 2022 in case they were unable to travel to Qatar at the last minute. The virtual option avoided waste on any physical set build that then wouldn’t be used. The virtual set was then used for the Six Nations, Women’s Football World Cup and the Rugby World Cup 2023, saving on three physical set builds. This impressive 360-degree studio offers new creative opportunities, while saving money and reducing our carbon footprint. 2023 FIFA Women’s World Cup virtual set ITV Social Purpose Impact Report 2023 30