For five years, Britain Get Talking has encouraged people EEnnccoouurragagiingng to connect with one another to improve their mental wellbeing. Supported by charities Mind, YoungMinds and SAMH in Scotland, the creative is developed by BRIBRITTAAININ ttoo Uncommon Creative Studios. GGEETT T TAALLKINKINGG THE CHALLENGE: The aftershocks of the pandemic, climate change, a cost-of-living crisis and troubling world events mean that school-age children are having to deal with more pressure and uncertainty than ever before. Mental health has declined in almost 2 40% of schoolchildren . In response, our campaigns in 2023 focused on encouraging young people to open up about any issues that might be troubling them. With support from our charity partners and a clinical child psychologist, we created an array of resources to help facilitate those trickier conversations. THE CAMPAIGNS: The Hardest Subject In September, we launched our most ambitious campaign to date, fronted by Ant & Dec and supported by over 30 famous faces. Recognising that educators are on the front line of a mental health crisis, the campaign encouraged schools up and down the country to set a different kind of homework ahead of World Mental Health Day on 10 October. Ant and Dec in The Hardest Subject Britain Get Talking campaign ITV Social Purpose Impact Report 2023 10