Creating a culture where we all do more to look after our mental wellbeing CONTEXT Mental health declined to an all-time low in 2020 but numbers haven’t improved post- pandemic. In fact, one in five children and young people in England aged eight to 25 1 had a probable mental disorder in 2023 . The NHS advises we all look after our mental wellbeing, just as we look after physical health, so ITV used our platform and scale to encourage children and young people to proactively care for their mental wellbeing. We also looked closer to home to create more conversations across the media industry about how we represent mental health on screen and support participants and colleagues. OUR 2023 GOAL Britain Get Talking – The Hardest Subject campaign 200 million actions to improve mental or physical health by 2023 5-YEAR RESULTS 2023 RESULTS SUSTAINABLE 249 million 84 million DEVELOPMENT GOAL actions taken to improve mental and actions to support mental wellbeing physical health between 2019-2023 as a result of our campaigns IITTV SV Soocciiaal Pl Puurrppoosse Ie Immppaacct Rt Reeppoorrt 2t 2002233 99