The homework task, designed in collaboration with a psychologist and the teaching community, encouraged young people to have a proper chat with an adult they trusted about the hardest RESULTS subject on their minds: what they were worried 7.2 million people about. The Britain Get Talking website provided started a conversation, a place to download resources for teachers, or had a better quality including an assembly video presented by Ant and conversation, with a Dec, and the homework task itself, as well as topic friend or family member guides and sources of more support for parents and carers. Over 1.2 million The marketing campaign was accompanied by took part in the an hour of special programming on ITV and STV homework task including a takeover of The Martin Lewis Money with a young person Show and a Tonight special featuring Good Morning 98% of schools Britain’s Susanna Reid reporting on the theme. said they would take part again Britain Get Talking – The Hardest Subject campaign Young people have to cope with a number of different pressures that maybe children of previous generations wouldn’t have had to cope with. To have Ant & Dec, two important figures in society, fronting this campaign, gives a real sense of momentum.” David Watson, Teacher Susanna Reid for A Tonight Special: Can Britain Get Talking? Britain Get Talking – The Hardest Subject campaign ITV Social Purpose Impact Report 2023 11