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2025 REPRESENTATION TARGETS Improve representation in ITV’s workforce, on-screen and off-screen by the end of 2025. DISABILITY CLASS ETHNICITY GENDER LGBTQ+ 12% Deaf, Disabled, 33% from working- 20% People of Colour 50% Women 7% Lesbian, Neurodivergent, or class backgrounds at the ‘All colleagues’ Gay, Bisexual, with a long-term level at ITV. 15% Transgender or health condition People of Colour at Queer senior levels We take a data-driven approach to our Diversity Equity and Inclusion (DEI) work at ITV and have measured tangible improvements over the last three years towards all of our 2025 target areas at the ‘All colleagues’ level. In 2023, at an ‘All colleagues’ and ‘Manager’ level, we have already exceeded many of our 2025 representation targets (see page 66 for more). Our 2023 diversity data campaign was successful in increasing the proportion of colleagues sharing their data to 82%. While this has given us a clearer picture of our workforce, it has also resulted in an increase in the proportion of colleagues from professional backgrounds and a decrease in those from working class backgrounds, which is below our target across all levels. At senior levels, progress towards our targets has been slower, however we have made improvements overall. We strengthened our focus on senior representation, particularly for Deaf, Disabled and Neurodivergent colleagues and People of Colour. We also updated our definitions of Managers and Senior Leaders to better reflect our business and to follow Ofcom’s new guidance. In 2024, we will continue to work to improve representation in ITV’s workforce, on and off-screen, sharpening our focus on Deaf, Disabled and Neurodivergent leads on-screen. We will also maintain our focus on representation at senior levels where we have further to improve across all characteristic. See page 42 for more. Fresh Cuts – Black Boys Can Cry IITTV SV Soocciiaal Pl Puurrppoosse Ie Immppaacct Rt Reeppoorrt 2t 2002233 3737

ITV Social Purpose Impact Report 2023 - Page 37 ITV Social Purpose Impact Report 2023 Page 36 Page 38