EEnnccoouurragagiingng y yoouungng ITV continued our partnership with mental health charity Campaign Against Living Miserably (CALM), ppeeooppllee t too t taakeke a actctionion:: with the aim of helping young people identify what works for them when they’re feeling low, and WHWHAATT GE GETTSS to take action when they need it. YYOUOU T THHRROUGOUGHH THE CAMPAIGN: What Gets You Through Setting out to challenge wellness stereotypes, the campaign reminded young people that their approach didn’t need to look like traditional ‘self-care’ to be good for their mental health. The advert prompted viewers to do what works for them when they are in a low mood. After seeing the campaign, one-third took a positive action. RESULTS 2.7 million people took action to care for their mental health What Gets You Through campaign, Bath ITV Social Purpose Impact Report 2023 13