COMBATING LONELINESS WITH GOOD MORNING BRITAIN Mental Now in its eighth year, 1 Million As well as supporting ITV’s Britain Minutes aims to encourage viewers Get Talking campaign, 1 Million to pledge their time to charities Minutes partners with charities that tackle the issues of loneliness. including Alzheimer’s Research UK, Since launching in 2016, a staggering Grief Encounter, Re-engage, Royal wellbeing on 672 million minutes of time have Voluntary Service, Home-Start been donated to charities in need UK and The Chatty Cafe Scheme. of volunteers who can connect with The campaign also collaborates those who feel alone. with ITV soaps Emmerdale and ITV DAYTIME Coronation Street. This year’s campaign featured an initiative in partnership with Tesco called Talking Tills, which RESULTS enabled shoppers to have a proper TACKLING MALE conversation during checkout, and Over 150 the Anti-Loneliness bus, which TABOOS AROUND travelled the country for people to million minutes TALKING WITH hop on board for a chat and a cuppa. were pledged to LOOSE MEN help people who In November, Loose are lonely, from Women launched over 75,000 people Loose Men’s “Half-Time Team Talk” ahead of International Men’s Day. Supported by mental health charity Mind, Half-Time Team Talk is all about tackling male mental health in the football arena. The aim is to make talking about mental health a regular fixture, and for fans to check in and connect with each other during half-time. Loose Men, Half Time Team talk 1 Million Minutes campaign ITV Social Purpose Impact Report 2023 14