BETTER FUTURES ITV’S GLOBAL CHARITABLE TOTALS RAISED THROUGH CONTRIBUTIONS, BY SOURCE PUBLIC FUNDRAISING APPEALS Cash In-kind ITV employee donations Soccer Aid Concert for Ukraine I’m A Celeb Other 2021 2022* 2023 2021 2022 2023 Cash: £1,548,863.79 Cash: £4,419,042.48 Cash: £1,467,130.00 Soccer Aid: Soccer Aid: Soccer Aid: In-kind: £51,714,079.00 In-kind: £57,847,128.87 In-kind: £44,977,205.00 £13,014,769 £15,673,728 £14,619,005 ITV employee donations: £32,589.72 ITV employee donations: £37,518.80 ITV employee donations: £38,370.00 Other: Concert I’m A Celeb: £21,721 for Ukraine: £48,673 £13,400,000 I’m A Celeb: £53,163 Total ITV contribution: Total ITV contribution: Total ITV contribution: £53,295,532.51 £62,303,690.15 £46,482,705 In kind: includes ITV’s programmes and marketing airtime that have a primary charitable or social impact objective. Programme value has been calculated based on commercial airtime equivalent valuation. Cash: Donations to charities including celebrity prize money and other miscellaneous donations. ITV employee donations: donations made by ITV employees via CAF Give As You Earn. * The increase in cash donations and in-kind value is due to the donation of advertising fees and commercial airtime for the Concert for Ukraine. UK VOLUNTEERING DATA Volunteering 2023 Number of colleagues who volunteered 668 T T T ot o o ITV has focused on measuring volunteering around our strategic priority of improving al t t a a diversity and inclusion in the creative industries through school visits and mentoring : l l: £ : £ £ 1 2 1 3 9 4 , 0 , , 3 1 66 6 26 7 , , , 4 8 6 9 9 7 0 1 8 Totals reflect public donations to Soccer Aid for UNICEF and phoneline donations via votes in to I’m a Celebrity ENDNOTES 4 www.mind.org.uk/news-campaigns/news/new-research-finds-watching- 8 BARB 2023 accurate-mental-health-storylines-can-improve-people-s-mental-health- 9 National Online Survey | Sample size: 3,000 demographically and 1 NHS Digital, 2023 as-mind-launches-new-media-guidelines/ geographically representative parents and their child of primary school age. 2 digital.nhs.uk/data-and-information/publications/statistical/mental-health-of- 5 Details of our inclusion criteria can be found on page 19 of our Basis of Reporting. This is an estimation based on actual pupil numbers over five years allowing children-and-young-people-in-england/2021-follow-up-to-the-2017-survey 6 ONS/DEFRA for a 14% annual turnover of pupils for returning schools 3 Source: YouGov Tracker, 1,011 nat rep sample, April 2023 7 National Diet and Nutrition Survey Rolling 2016-2019 10 Based on those who have taken part this year and at least once before. ITV Social Purpose Impact Report 2023 70