M Meennttal al HHeealaltthh SSTTORORYLYLIINNEESS ININ S SOOAAPSPS ITV soaps have continued to feature a range of mental health issues and conditions in their storylines. From Cathy’s premenstrual dysphoric disorder in Emmerdale to the effects of online trolling on teenagers, Gemma’s recurring battle with depression, and themes of addiction and relapse with Peter on Coronation Street. Research funded by ITV in collaboration with our charity partner Mind at the beginning of the year showed that after seeing storylines involving characters experiencing a mental health issue, one in five people felt encouraged to seek help from a medical professional for their own mental health4. Addiction storyline in Coronation Street ITV Social Purpose Impact Report 2023 16