Unwind with ITV is the UK’s only and readings of poetry and prose from some of dedicated daily mindfulness series, the UK’s best voice-over artists. Daily episodes Unwind were supported by regular new selections on available on both linear and ITVX. ITVX, creating ‘any time, any place’ access to mindfulness content for anyone that might The 2023 series featured more dramatic UK benefit from it. WITH ITV landscapes, a range of absorbing arts and crafts processes, and soothing animations designed to The series is produced by Plymouth-based support reflection. These were combined with Rock Oyster Media in collaboration with CALM. tips on relaxation from members of the public RESULTS 6.1m viewers in 2023 1.3m streaming hours on ITVX in 2023 We receive more letters and emails from viewers of Unwind than any other show we make. Letters are often handwritten, deeply personal, telling stories of people in need of comfort, escape or a moment of calm, who find just that in the landscapes or graphic worlds of Unwind.” Rock Oyster Media MD, David Nottage Unwind with ITV ITV Social Purpose Impact Report 2023 17