Becoming a truly sustainable Collaborating across business requires collaboration with peers and others in the value chain. To contribute to a Net Zero media sector, we’re boundaries to shape engaging with suppliers (more information on page 26), broadcasters, streamers and production companies, as well as commercial partners, to share INDUSTRY SOLUTIONS knowledge and contribute to a coherent approach. Having been a founding member of the BAFTA albert initiative for sustainability in the TV industry over ten years ago, ITV actively participates in working groups to develop pan-industry solutions. As part of the Steering Group for the Ad Net Zero Project, ITV is joining brands, agencies and other commercial media owners to define the path towards a A combination of a technical toolkit sustainable advertising sector. and innovative research community, From using Adgreen on our short- Dimpact is the world’s leading form productions to sharing best authority on the carbon impact of practice on audience engagement digital media. ITV uses their tools and contributing to the development to better understand the hotspots of carbon calculators for media across our digital activities and inform channels, ITV is actively participating our approach to decarbonisation. in the transformation of the sector. In 2023, ITV was recognised with three awards at the Campaign Ad Net Zero Awards, notably the Grand Prix for the collaboration between Love Island and eBay A Year on Planet Earth to promote pre-loved fashion, and the award for Most Sustainable Media Owner. ITV Social Purpose Impact Report 2023 24