With more than half of children Encouraging children failing to meet guidance on daily physical activity, we continued to promote positive habits around to do THE DAILY MILE exercise. The Daily Mile encourages school children to do 15 minutes of daily exercise, tackling lowering levels of physical activity in children in the UK. RESULTS The “Thrive” TV campaign re-ran in September and October on ITV, highlighting the positive impact 32,730 more children took up The Daily of daily exercise in improving mood and memory, Mile as a result of the campaign in 2023 as well as attention in class. Sky also supported Nearly half a million children have signed the campaign again this year, donating additional The Daily Mile has helped children up to the Daily Mile as a result of ITV campaigns airtime and helping the message to reach 12.9 embed healthy habits and is a million adults. natural fit in our curriculum. The 2,225,542 are doing The Daily Mile since ITV Daily Mile’s simplicity means it can began supporting the campaign in April 2018 be enjoyed by all children.” Deputy Head at Clifton Primary School The Daily Mile The Daily Mile ITV Social Purpose Impact Report 2023 56