Inspiring the next generation: MEDIA TRUST WORKSHOP This year, ITV took part in Media Trust’s Creativity Works: Multimedia Training programme, part of the Media Trust’s Creativity Works: Multimedia Training programme Mayor’s Fund for London I found ITV genuinely and supported by the Citi exhilarating and one of Foundation. We ran a one-day my favourite parts of the course so far. It was workshop for young Londoners amazing to listen to the seeking their first role in the employee’s stories and media and creative industry. the journey they’ve made to be working for one of ITV colleagues from across the business the biggest television volunteered their time to talk through broadcasters.” their roles and pathways into the industry. Young person enrolled in Session topics ranged from how to develop Creativity Works programme ideas for non-scripted shows, and the rise of digital media and streaming, to devising a marketing campaign for the upcoming season of Love Island. Media Trust’s Creativity Works: Multimedia Training programme ITV Social Purpose Impact Report 2023 54