32 ITV plc Annual Report and Accounts 2023 ITV plc Annual Report and Accounts 2023 33 S T SOCIAL PURPOSE R A T E G I C R E Creating a culture where we all do more P O R MENTAL to look after our mental wellbeing. T Wellbeing OUR GOAL Inspire 200 million actions to support better mental and physical Reecting health by 2023 ANDSHAPING SUSTAINABLE DEVELOPMENT GOAL Mental wellbeing has been our primary THE RESULTS Behind the Scenes CULTURE social cause since 2019, and we have surpassed our five year target of 7.2 million people started a Mental health in the media encouraging 200 million actions to support mental or physical health by conversation, or had a better conference 2023. This has been achieved through quality conversation, with a In March we ran a conference series to behaviour change campaigns in friend or family member due open up conversations about mental advertising airtime, and editorial health portrayals on-screen, and content across the year. to our Britain Get Talking approaches off-screen, developed in 1 campaign partnership with the Film and TV Charity, Off-screen we continued to focus on Mind, YoungMinds, SAMH and Campaign the wellbeing of our people, producers Against Living Miserably (CALM). Almost At the heart of ITV’s purpose to reflect and shape and participants. Tackling online trolling 1,000 participants attended from across Our Social Purpose ITV partnered with The Cybersmile streaming, broadcast, advertising and culture is our Social Purpose, which is all about agenda focuses on Foundation on a new campaign titled production sectors of the TV industry. shaping culture for good: changing ITV for the beer four key areas where The Campaigns ‘Would you say it’ to develop three TV we can have the ads to help tackle the rise in online Colleague wellbeing and using our content and reach to inspire positive biggest impact: Britain Get Talking trolling. We also developed a social media awareness training module for This is a priority at ITV. Refer to the Our change in the wider world. Britain Get Talking is ITV’s flagship People section (page 40) for details on MENTAL mental health campaign, designed programme participants in addition to how we support the mental health and Wellbeing to encourage people to connect with existing extensive welfare measures. wellbeing of our colleagues, and our one another to improve their mental Duty of Care charter on pages 81 and 98. 2023 marks the culmination of five years of quarterly. Progress against climate action wellbeing. Supported by Mind, THE RESULTS focus on Better Health, while our work on targets is reviewed quarterly by the ITV YoungMinds and Scottish Action THE RESULTS Climate Action and Diversity, Equity and Studios and M&E Boards and progress for Mental Health (SAMH) in Scotland, Over ¼ of 16-34 year olds Inclusion (DEI) continues to mature. From against diversity targets is reviewed in 2023 the campaign focused on (28%) said they plan to think 249 million actions to 2024, our health pillar will have a sharper quarterly by the Management Board. The the growing mental health crisis in focus on Mental Wellbeing, building on the Board Nominations Committee and Audit young people. twice before posting on other support better mental and work of our landmark campaign Britain Get and Risk Committee also review progress BETTER people’s social media posts as physical health achieved since Talking to encourage everyone to look after against diversity targets and carbon Ant & Dec, alongside a number of other 2 Futures a result of seeing the campaign 2019, surpassing our goal of their mental health proactively. Our work to emissions targets. famous faces launched a campaign to 3 support others through giving time, money encourage schools to set a unique piece 200 million and using our platform will be reshaped Our Social Purpose goals align with the UN’s of homework ahead of World Mental towards supporting the next generation, Sustainable Development Goals (SDGs). The Health Day. BRITAIN GET TALKING under the name Better Futures. nine SDGs below are where we believe ITV can make the most significant contribution. Designed in collaboration with a child Our social impact is tracked through CLIMATE psychologist and our charity partners, extensive, regular research commissioned Refer to our 2023 Social Purpose Impact the task encouraged young people to from YouGov and other partners. Report for further details on all our Social Action share their thoughts and feelings openly. Performance and plans are reviewed by the Purpose priorities. It is available to download This was accompanied by dedicated Board annually and the Management Board at: www.itvplc.com/socialpurpose/overview programming integrated into our evening schedule, focusing on mental health. 1. Extrapolated from YouGov, November 2023 DIVERSITY, (Sample: 2,016 UK adults) Equity 2. YouGov Tracker ( 1,011 nat rep sample, April 2023) and 3. Data extrapolated from YouGov and other nationally representative surveys of the Inclusion UK public commissioned by ITV and charity partners. For more details on each campaign, see www.itvplc.com/socialpurpose